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What is the Metaverse, and which major Internet companies have launched Metaverse-related businesses?

What is the Metaverse?

"Metaverse" first appeared in a 1992 science fiction novel "Avalanche", derived from the word "Metaverse". People can have their own virtual avatars in the "Metaverse", this virtual world It's called the "metaverse".

Speaking of which, have you thought of games? But the concept of metaverse is not just as simple as online games. Simply put, it is the full connectivity and integration between the real world and the virtual world, as well as the virtual world and the virtual world.

For example: the equipment you get in Peace Elite can be exchanged for skins in Honor of Kings. When you win the Honor of Kings ranked match, you can get a certain number of gold coins. In real life, you can do whatever you want. Use the gold coins you get in the game; in science fiction movies, there is often a scene where bosses from all over the world appear in a meeting together through virtual reality, and they can feel other people as if they are physically present. In its environment, there is no sense of space or distance.

This is the Metaverse.

Where did the concept of the Metaverse come from?

Although the Metaverse first appeared in 1992, the concept of the Metaverse attracted market attention when Roblox was launched in mid-March 2021.

Roblox has written the concept of Metaverse into its prospectus. Roblox is a game creation platform. Its new narrative and unique business model have detonated the technology investment circle. The stock price continues to hit new highs. Domestic investment banks The industry has also begun to pay attention to the investment opportunities in the Yuanverse.

After that, many Metaverse concept companies also completed financing: Gather and Rec Room, two Metaverse concept companies, received investment from Sequoia. Among them, Gather is mainly a virtual office platform, and Rec Room is mainly a game platform and VR social games.

The giants have already poured in, and the Metaverse has just kicked off

In fact, even before Roblox went public, the shadow of Tencent can be seen in Roblox’s investor list. Roblox's official press release reads, "Roblox will join hands with Tencent to help the next generation of Chinese creators unleash their creative and imaginative potential."

In terms of the layout of the Metaverse, Tencent is considered the domestic leader.

Public information shows that in recent years, Tencent has continued to invest in companies and products related to the concept of Roblox, WaveVR, and Avakin Life.

At the end of 2020, Ma Huateng, chairman of the board of directors of Tencent, wrote in the annual special issue "Three Views": "Now, an exciting opportunity is coming. After ten years of development of the mobile Internet, the next wave of development is about to begin. A wave of upgrades we call the 'Full Real Internet' has opened the door to the virtual world and the real world. Whether it is from virtual to real or from real to virtual, we are committed to helping users achieve a more realistic experience."

The gaming sector has benefited most intuitively

A Hong Kong and US stock analyst from Zunjia Financial said that the emergence of the concept of the Metaverse has also led to the rapid rise of some stocks.

For example, VR and AR related. But the most obvious benefit is the gaming sector.

The stock price of Tom Cat (300459.SZ) rose sharply due to the company’s name change and the concept of metaverse.

In the first half of 2021, Tom Cat’s main income is relying on the IP of “Talking Tom Cat” to obtain traffic to obtain advertising revenue. In reply to the exchange’s letter of concern, Tomcat Fang also stated that the Metaverse is a very grand and distant vision, and there is a big gap between the company’s current game products and the theoretical Metaverse. "But this still cannot stop its stock price from rising, and it still rose by 17.45 on September 13.

Industry insiders said that the game sector had fallen sharply due to the impact of policies. Now that new anti-addiction regulations have been implemented, the development of the industry is uncertain. Sexual elimination, this may be the reason why the metaverse concept composed of the online game sector plus virtual reality, cloud computing, blockchain, etc. is sought after by the market.

Zunjia Financial Hong Kong and US stock analysts also said that through the analysis of users’ Hong Kong and US stock trading data, they found that the trading volume of AR, VR, and related game stocks has increased significantly in the past half month.

The future of the metaverse

On September 13, an organization stated in the media that the ultimate metaverse connects the physical world and the digital world and will become the way of life for mankind in 20 years. , reshape the digital economic system.

In the next 3-5 years, the Metaverse will enter a prototype exploration period, with progressive technological breakthroughs and business models in fields such as VR/AR, NFT, AI, cloud, PUGC game platform, digital people, and digital twin cities. Innovations will continue to emerge.

At present, "Yuanshi" has 211 related trademarks, of which 193 trademarks have been applied for registration in 2021 alone. The international classification covers office supplies, medicine, furniture, financial property management, material processing and advertising. Sales, etc., most of which are in the "waiting for substantive review" stage.

Although the metaverse is still just a concept, it is foreseeable that it is a trend and an inevitable event.

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