Now when it comes to opening an online store and selling goods on Taobao platform, we must pay attention to the weight of the store, because there are many factors that affect the weight of the store baby, and Taobao title is one of the most common factors, so what are the main methods to optimize the title?

what are the main methods of title optimization?

1. Don't pile up too many irrelevant baby words and brand words in the title. Writing proper baby words in the title will help more search keywords to find your product.

2. Don't deliberately use special symbols.

3. Pay attention to filtering sensitive words. Taobao search has automatic filtering function. If there are sensitive words in the title, the whole title will be filtered. What are the sensitive words? For example, some politically sensitive words (I don't need to say it), and some words often used by fakes, such as "high imitation". If it is in the title, it is directly filtered out. So if you find that your product can't be searched in the search, you should see if there are any sensitive words.

4. Don't let * * (star) use the pictures and baby styles of the stars in the same paragraph. There will be many violations. First, some of them have brand information. Second, there will be brand logo. Third, buyers are prone to inconsistent descriptions when they buy them.

5. Don't use a large number of titles with high similarity in the same store. At present, templates are popular in many stores, and the titles of hundreds of items are very similar, only the numbers are different. This method is of course convenient for businesses, but it is not desirable.

how to set the title keywords?

1. The optimized setting of product titles not only pays attention to the accuracy of keyword setting, but also pays attention to the method in the setting of arrangement order. Title 1 * * * has only 6 characters. If you want to set product keywords properly, you must ensure the accuracy and frequent search of each character. If parents have to add keywords with spaces in the title, how can they do it? There is a way, that is, "insert attribute words in spaces". For example, "Summer Slim Dress" can be combined into "Summer New Slim Dress".

2. Key words, which can be understood as selling words of products, have the strongest matching strength and the highest conversion rate. Generally speaking, as a key keyword, there are two elements: long-tailed words with large search volume and close ranking. Words with a large search volume are conducive to the promotion of products in the early stage, and the closer the keywords are, the priority will be given to display, so that the products will be promoted and operated in the later stage. (Pay attention to the e-commerce knowledge network to get more e-commerce information)