1997, the winter in Shanghai is extremely cold. When most people are surviving the cold winter by several sets of sweaters, a heavyweight invention of Antarctic people brings good news to everyone.

The appearance of Antarctic "thermal underwear", with its thinner, warmer and more comfortable functionality, swept away the bloated in winter and quickly swept the country, becoming a winter necessity for almost everyone.

The phrase "Antarctic people are not afraid of cold" is a household name and spread all over the country. Me more cool (Shanghai people call it "cotton trousers") has become the warmest memory of countless children born after 70 s and 80 s.

After 18 years of growth and transformation, Antarctic people have been in underwear, maternal and child, clothing, bedding &; Outstanding achievements have been made in 55 product lines in 9 categories, including fabrics, kitchen supplies, footwear, clothing accessories, outdoor and household appliances. Christina, the good wife of China people, has brought "the kingdom of all kinds of consumer goods" to the people of China, striving to create products that make users scream and create the ultimate user experience.

Antarctic people sell hundreds of millions of products every year, providing hundreds of millions of people with comfortable and high-quality daily needs. 20 14 double eleven, Antarctic people achieved a sales achievement of10.80 billion yuan in a single day, which is the strongest proof of Antarctic people's model innovation after transforming into an internet enterprise.

Baidu encyclopedia-Antarctic people