Kappa brand

In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing has also adapted to the new lifestyle, and Kappa is the product of this change.

At the beginning of the brand, Kappa began to provide sponsorship to various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals in 27 countries. The sports involved include 16 sports including football, skiing, cricket, beach volleyball, and hockey. With the support of strong sponsorship activities, Kappa signed a contract to sponsor the Italian Juventus Football Club in 1981, and subsequently successfully sponsored the United States' national track and field team participating in the 1984 Los Angeles Olympics. In the sponsorship activities, the use of innovative fabrics, unforgettable designs and products representing the brand language and brand image provided by the Kappa brand played a key role, allowing the Kappa brand to rapidly increase its visibility.

In addition, while Kappa is sponsoring, it is also actively entering the entertainment industry. Kappa has very extensive contacts with the entertainment industry, from music to television, from cinemas to regular celebrations, and has carried out a large number of targeted promotion activities for different entertainment industries. Kappa strives to lead and create popular trends through film, television, radio, magazines, Internet and other communication media.

The Kappa brand's correct brand positioning in line with market rules has enabled Kappa's business content to enjoy rapid growth around the world. The unforgettable slogan "He who loves me follows me" has continuously improved Kappa's brand image. Since the Kappa brand entered the Chinese market in 2002, its "sports, fashion, sexy, tasteful" brand positioning and complementary marketing activities have also made the Kappa brand increasingly favored by the fashion crowd. The excitement brought by Kappa is worth looking forward to.

Beijing Dongxiang Sports Development Co., Ltd. was established on April 18, 2002. It is the exclusive agent of the famous Italian sports brand KAPPA in mainland China and Macau.

Our company is jointly invested and established by Shanghai Li Ning Sports Goods Co., Ltd. and Beijing Jialifeng Sports Development Co., Ltd. It mainly sells KAPPA brand clothing, shoes and sports equipment.

In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing also adapted to the new lifestyle: formal clothing was no longer popular, and casual clothing became popular. Kappa is the product of this change.

In the early 1980s, ROBE DI KAPPA proactively developed the sportswear market, and Kappa Sport (now Kappa) was born. A man and a woman sitting back to back formed the Kappa band. A brand identity with strong romantic sentiment.