It should be authorized, because at present, domestic imported food must be filed with the Food and Drug Administration and the Commodity Inspection Bureau, and both manufacturers and foreign trade companies need to file. Food must be inspected in advance, put on record by the manufacturer, and can be imported only after passing the inspection.

By using the name and logo of a brand that has been successfully established for many years, the licensee can immediately gain the benefits brought by brand awareness, be quickly known by consumers and be more easily accepted by distribution channels.

Brand authorization provides the licensee with consumers who are familiar with and love the brand image, and consumers are willing to pay more money for the licensee's products because of the brand, which improves the profit rate of the products. It is the popularity of these brand logos and the familiarity of consumers that help ordinary and undifferentiated products look different.

Extended data:

Authorization method:

The ways of brand authorization generally include commodity authorization, promotion authorization and so on. Licensee can obtain brand authorization through different ways of cooperation with licensor according to its own actual situation.

1, commodity sales license

The licensee may use the trademarks (logos), characters and patterns of authorized brands in the design and development of goods, and obtain the right to sell them. For example, Disney Company authorized Tian Li Toys Co., Ltd. to produce and sell Winnie the Pooh indoor flying toys.

2. Promotion license

A. authorization of promotional gifts: the licensee can use the trademark (Logo), Character (Design) of the authorized brand in combination with its own promotional activities to plan gifts and promote the sales of the company's products. For example, buy a McDonald's set meal and give away Teletubbies.

Baidu encyclopedia-brand authorization