Since 1996, China's outdoor market has achieved initial development. Many internationally renowned outdoor brands have poured into China. However, most of them have problems with supply channels, resulting in the prices of these brands in China being 30% higher than in the local market. The above is unaffordable for Chinese people, so many outdoor enthusiasts can only sigh at the prices of "brands" when comparing prices on foreign websites. At that time, there were only a few local brands in China (including the former company's HEALTH brand), and most of them were low-priced but Product quality and grade are difficult to meet the basic requirements of professional outdoor equipment. In response to the market conditions at that time, Kanger Company cooperated with an Italian professional outdoor equipment design company to launch the KINGCAMP;reg; brand. The Italian company provides basic style designs and improves them according to the characteristics of the Chinese people. Combining Kanger's advantages in processing and producing for world-famous brands for many years, it is committed to providing the Chinese market with professional outdoor equipment of "famous brand quality, Chinese prices". The company registered the trademark "KINGCAMP" globally in 2004, making every effort to develop the international market and establish an international sales network in order to grasp international market information faster, better serve the domestic market, and give back to the Chinese people. This is KINGCAMP, a local professional brand dedicated to providing cost-effective professional outdoor equipment for Chinese people; a local comprehensive brand that advocates returning to nature and enjoying a new lifestyle; the first local international brand to go abroad and go global. brand.

Since its establishment, Kanger Company has been actively sponsoring and supporting public welfare activities:

It sponsored the Tsinghua Mountaineering Team for three consecutive years from 2001 to 2003 and completed many high-altitude mountain summits;

In 2004, it sponsored the outdoor cross-country challenge organized by Hunan Satellite TV's "Happy Camp";

In January 2005, it supported the Chinese medical team to carry out rescue work in the tsunami-stricken areas of Sri Lanka;

In March 2005, during the Sino-Japanese joint women’s mountaineering team’s climb to Mount Everest, Li Ming, a support member, was sponsored to successfully climb 8,000 meters;

From May to June 2005, KINGCAMP;reg; served as The only equipment sponsor of tents, backpacks, electronics, and mountaineering shoes joins hands with Orvis Company to jointly clean Mount Everest and return it to the "Third Level of the Earth" - the clean and beautiful event that Mount Everest deserves, and in all KINGCAMP;reg ; Carry out outdoor environmental protection propaganda in specialty stores and shopping mall counters, striving to do a small amount for China's environmental protection.

In October 2005, together with DEEP magazine ***, we supported the scientific expedition activities of Chinese scientists in East Africa;

In 2006, we supported the large-scale public welfare activity "CCTV My Long March" as a The only equipment sponsor.

In 2013, KINGCAMP teamed up with CLORTS, RAX, and THEFIRSTOUTDOOR, three famous outdoor brands in the United States, for the "Exploring Annual Insurance" hosted by Leyou Goba Provide sponsorship for the large-scale event "Jade Rules".

After more than ten years of development, so far, Kanger Company has established nearly 400 marketing outlets in more than 80 cities across the country, and established KINGCAMP;reg; in more than 20 countries around the world. The distribution network makes KINGCAMP truly an international national brand.