Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand owned or represented by the licensor to the authorized party in the form of a contract; the authorized party engages in business activities in accordance with the provisions of the contract (usually is to produce and sell a certain product or provide a certain service), and pay corresponding fees and royalties to the licensor; at the same time, the licensor provides guidance and assistance in personnel training, organizational design, operation and management, etc. Article 43 of the Trademark Law of the People's Republic of China: A trademark registrant may license others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. If the licensor permits others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.