However, Peng Xin, an 85-year-old beauty from Jingzhou, became a millionaire with a cup of milk tea and a 34-year-old IPO bell. She not only succeeded in starting a business for six years, but also had a sweet love and a happy marriage like milk tea.
How can a little woman harvest full fruits of life with a dessert dream?
Tell the story of the original business founder and spread the top business wisdom. This issue of Founder Watch will introduce you to Peng Xin, the founder of Naixue Tea.
Peng Xin, a native of Hubei, was admitted to the School of Business Administration of Jiangxi University of Finance and Economics at the age of 19. After graduating from college, he entered Kingdee Software and engaged in IT industry.
In less than a year, he became the deputy secretary-general of the club. Peng Xin's ability is obvious to all, but she chose to resign and leave the IT industry.
Peng Xin doesn't want to forget her childhood dream, open a dessert shop, eat homemade desserts and chat with customers.
Peng Xin is 27 years old and works as a brand director in a catering listed company with an annual salary of 400,000 yuan. But floating in Shenzhen, her mind is full of business plans about dessert shops.
Peng Xinsheng has exquisite facial features and many people introduce her. She talked about coping and was absent-minded. Once, a friend set her up with a senior who worked hard in the catering industry for many years.
Hearing this, Peng Xin was filled with joy. She made a "bad idea"-asking for advice from her predecessors in the name of blind date. It was Zhao Lin who greeted me that day. At first glance, both sides have a good impression. During the two-hour blind date, Peng Xin talked about his entrepreneurial dream-Kan Kan.
Zhao Lin, who had a good impression on Peng Xin at first, was attracted by Peng Xin, who gave off light when describing his dreams.
He didn't shy away from his inner thoughts and gave Peng Xin the only guiding advice: "Be my girlfriend. Your problem can be solved. "
Peng paused in his heart. She has a good impression of Zhao Lin's predecessor, but it may be the age difference of ten years. She didn't expect the other person to like her.
Looking at Zhao Lin in front of him, Peng Xin asked himself: Do you like this man in front of you? She felt her heart move shyly to the other side.
The straightforward Hubei girl immediately replied to Zhao Lin: I agree! Sometimes love at first sight can be: I am describing my dream, and you just want to take me to fly!
Later, in a speech in Zhao Lin, he recalled: "After reading her plan, I think this girl has a lot of ideas, but I also know that this project is difficult to succeed, and lack of experience is the biggest shortcoming."
Zhao Lin helped Peng Xin make up for her shortcomings with love. Their love started from the initial heart of starting a business. Mature at the maturity of the business plan. Everything that blooms on the road to entrepreneurship. Because of entrepreneurship, they are together every day. Three months later, I got married.
Their stories give the soul of "Milk Snow Tea". The name "Naixue" is a screen name that Peng Xin has been using since he was a student.
The beautiful little girl holding milk tea in the snow grew up, and she continued to tell romance and beauty with the story of tea.
20 14 registered the trademark of "Naixue Tea". Her dream of starting a business will soon be put into practice. From scratch, there is still a period of tempering.
During the period of 20 14 -20 15, Peng Xin and her husband were exploring and planning the direction of entrepreneurship. In the study of tea, she was attracted by the extensive and profound China tea culture.
Peng Xin learned that matcha came from the Song Dynasty in China. Milk tea is also the tea of nomadic people in China. Now all the elements related to tea in the world come from China.
Naixue's tea wants to return and innovate these elements. Before that, milk tea was the representative of inferior quality. It is an open secret that creamer and broken tea are the raw materials for making milk tea.
What Peng Xin wants to do is to push milk tea to health and high-end with fresh fruits and fine tea.
Peng Xin is a very picky person, and her picky comes from her empathy with customers. Peng Xin often said: "Our consumers are the smartest and most critical people in the world." Instead of complaining about customers' picky, it is better to find fault with yourself first.
Just a cup of milk tea, in order to make the most suitable size. Before and after adjustment 18 times. In order not to let the girl's lipstick touch the cup, it took three months to finalize the design of the cup mouth.
Peng Xin has to personally try every new tea product of Naixue for countless times. "A good cup of tea, a soft European bag, and the beauty of snow." This "cup" and "mouth" are the result of Peng Xin's constant criticism.
Just like this, Naixue is not afraid of constant imitation by her peers. Because I can always make new and more interesting products. What is needed is the continuous innovation of the R&D team.
Peng Xin's mind is always full of ideas. Naixue's tea is named after every kind of tea and soft continental bag, all of which are carefully designed by Peng Xin. She doesn't allow her products to have defects and regrets.
This paranoid picky, from the location of the store. I searched for the first booth for half a year. Naixue wants to choose the best store, and all major business districts have reserved good places for western coffee brands.
This made Peng Xin and her husband very embarrassed. Until the third store in Huaqiang North ushered in a gathering of people and turnover. All major shopping centers are willing to give Naixue a good location.
Naixue's ultimate pursuit is also reflected in store design and activities. Naixue's shop lighting design was made by Hermes' lighting company.
In every city and every quarter, Naixue has new theme stores and experience stores. Naixue can always come up with new content. Let users come once every once in a while to find new feelings. It can be described as a double optimization of ingredients and services.
Today, 34-year-old Peng Xin still likes to collect handmade dolls. Offices and homes are everywhere. The little girl named Naixue in her heart keeps a girl's heart. Keep her milk snow tea youthful and romantic.
As the executive director of a listed company, he wears high heels and dresses exquisitely every day. After work, Peng Xin likes to play Muay Thai in sportswear. This is an interesting and exquisite soul. No wonder her husband Zhao Lin holds it in his hand.
Snow tea is not always smooth. In the Spring Festival of 2020, the epidemic hit the whole economic market. Tea that is snow is no exception.
More than 200 stores across the country have been closed. Naixue14,000 employees are not only unable to work, but many employees need to be isolated and cannot go home.
In this crisis, Peng Xin's decision-making power came into being. She arranged to purchase epidemic prevention materials at the first time, and distributed milk and fruit to employees at the first time to ensure normal life and safety. Smoothing employees' turbulent emotions.
To cope with the negative impact of the epidemic. Since February, Naixue has been rapidly strengthening new online retailing. In the subsequent joint live broadcast with Viya, 654.38+0.4 million cups of tea and more than 70,000 soft-packed European bags were sold in three seconds. It has achieved the miracle of online sales of milk tea.
All these achievements depend on Peng Xin's quick decision-making ability and the flattening, youthfulness and efficiency of the internal team.
On June 30th, 20021year, Naixue's tea was listed. Peng Xin has bigger dreams. She wants to introduce Naixue's tea to the world and promote her younger China tea.
Let Naixue's tea become an international brand like Starbucks and McDonald's. Peng Xin's great dream has been supported by many Naixue fans. Of course, there are also many cynics who think Peng Xin is crazy.
In any case, Naixue's tea has given us a touch of green vitality in our lives. Let us feel the fragrance of tea in the sweet fruit fragrance. Peng Xin is really a great girl.
How to treat Peng Xin's entrepreneurial deeds?
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