Class 35 trademarks are used to: assist in the operation or management of commercial enterprises; assist in the management of business activities or commercial functions of industrial and commercial enterprises. Accounting companies, e-commerce platforms, Internet companies; chain franchises, trading companies, sales transaction services or websites; service companies of the maker space type; advertising companies, planning companies, design companies and other cultural and creative services need to register. The 35th category of trademark registration includes advertising, business operations, business management, etc., e-commerce, and the provision of commercial information through websites, which are related to Internet companies’ advertising, business consulting services, etc. Therefore, trademark registration in this category is very important for the Internet and marketing. Trading companies are very important.

It is very important to establish the application date during trademark formal review (3-4 months). Since China’s trademark registration adopts the first-to-file principle, once the application date occurs, the order of application dates becomes the legal basis for determining trademark rights. Trademark registration The application date shall be the date when the Trademark Office receives the application. The Trademark Office will issue an acceptance notice to applications that meet the formal requirements. Trademark approval refers to the decision to allow registration of a trademark application that complies with the relevant provisions of the Trademark Law after review. And be announced in the "Trademark Announcement". If no one raises an objection within three months or if the objection raised is found to be untenable, the trademark will be registered and take effect, and a registration certificate will be issued. Trademark substantive examination (12 months). Trademark substantive examination is a process in which the trademark registration authority conducts inspection, data retrieval, analysis and comparison, investigation and research on whether the trademark registration application complies with the provisions of the Trademark Law, and decides to give preliminary approval or reject the application. Series of activities.

Legal basis:

"Trademark Law of the People's Republic of China" Article 22 Applicants for trademark registration shall fill in the categories of goods for which the trademark is used according to the prescribed commodity classification table. and product name, submit an application for registration. A trademark registration applicant can apply to register the same trademark for multiple categories of goods through one application. Trademark registration applications and other relevant documents can be submitted in writing or in the form of data messages.