1. Low cost. You only need to apply for registration once and you can use the trademark throughout the twenty-eight member states of the European Union. Compared with filing applications separately in each member state, the cost is significantly reduced;

2. Centralization of protection procedures. A trademark registration can obtain protection from the 28 EU member states, and the ruling on trademark cases will be implemented in all EU countries;

3. A registered trademark can only be used in one EU country . The use of a trademark in any country in the EU is sufficient to counter an application for cancellation on the grounds of non-use;

4. Enjoy Paris Convention priority. If the same trademark is used for one or more designated goods or services, it can enjoy priority when applying for a homologous trademark 6 months after the application in a member state of the Paris Convention;

5. Already registered in a Paris Convention country? Registered trademarks published by EU member states can request priority when applying for EU trademarks;

6. Not only traditional trademarks such as words and logos can be registered, but also new trademarks such as sounds, smells, product appearance and structure, etc. , you can also apply for registration;

7. A trademark application can cover up to 3 categories of goods or services. If there are more than 3 categories, additional fees will be charged for each category.