The founder of "Abing Cooked Food" is Xie Daobing - "the leader in entrepreneurship and wealth among rural youth across the country". He founded 340 duck chain stores in Shanghai, with annual sales of more than 700 million yuan - 1997, 19 After graduating from high school, a farmer from He County went to work alone in a delicatessen in Nanjing. Xie Daobing learned from every process of butchering ducks, braised ducks, and doing chores. If he didn't understand, he would ask questions without fear of getting dirty. He worked more than ten hours a day and became the most diligent and fastest-progressing apprentice. Over the course of a year, Xie Daobing learned every process, conducted careful research on different brands of salted duck in Nanjing, and figured out some new recipes. In June 1998, Xie Daobing, who was only 20 years old, made the first major choice in his life. He quit his job and raised 20,000 yuan from relatives and friends to open his first "Wende Restaurant", which mainly focused on duck products. Fu” deli. When Daobing devoted himself to expanding development, the "Wendefu" trademark was registered by others first. In April 2001, Xie Daobing went to Shanghai to collect payment for goods and inspected the Shanghai cooked food market. He was pleasantly surprised to find that Shanghai’s cooked food, especially duck products, had neither characteristics nor well-known brands. Some Shanghainese often asked people to bring duck products from Nanjing. This business opportunity brought unexpected gains to Xie Daobing, who was dormant and looking for a new battlefield. In August, Xie Daobing made the second major choice in his life, tightening the Nanjing market and opening up the Shanghai market. On September 18, Xie Daobing opened the first Nanjing salted duck store in Yangpu District, Shanghai. One duck is made from head, neck to claws, and 15 kinds of products are made. Authentic Nanjing salted duck has arrived, and Shanghai residents are rushing to buy it, and business is booming. In just over three months, Xie Daobing's chain stores miraculously grew to 28 stores. In early 2002, the first trademark "Xiangxue" salted duck successfully registered by Xie Daobing came into use. Overnight, dozens of chain stores suddenly "changed their faces" and all put up the signboard of "Nanjing Xiangxue Salted Duck Store". Shanghai citizens who are used to the taste did not change their love for Xie Daobing's products because of the change in the sign. That year, the number of Xiangxue Salted Duck specialty stores quickly expanded to 60. The products are deeply loved by the people, which enhances Xie Daobing's confidence. In early 2003, Xie Daobing resolutely made two decisions: to withdraw from the Nanjing market and devote himself entirely to the Shanghai market; to create his own brand and successfully register the "Abing" duck product trademark. That year, the "A Bing" duck chain store that once again successfully "changed its face" quickly developed more than 100 stores. In 2004, the number increased to more than 200. "A Bing" duck store became a famous brand product in the hearts of Shanghai residents. With Anhui as the breeding and processing base and Shanghai as the sales market, in 2006, the "Abing" duck chain store developed to 300 stores, with annual sales exceeding 600 million yuan. This year, the number has increased to 340, and annual sales will exceed 700 million yuan. yuan, and the profit exceeded 50 million yuan. Speaking freely about the future, Xie Daobing is confident that by 2010, the "Abing" trademark will be built into a nationally well-known trademark and the company will be built into a national-level leading agricultural industrialization enterprise with annual sales revenue exceeding 3 billion yuan.