Vucina: It’s hard to escape the shadow of Nissan

Many people may feel confused when talking about the Venucia brand, and many people even don’t know what it is as of today. Is it a joint venture brand or an independent brand? In fact, it is very normal for such a situation to occur. At the beginning, Venucia did grow rapidly through the name of Nissan, but since 2017, Venucia has separated from Nissan. , and now it has become an out-and-out independent brand.

However, since leaving Nissan, Venucia’s life is no longer as easy as before. Because Venucia relied too much on Nissan’s technology before, it used self-developed engines and other components. There was also an obvious lack of competitiveness and sales decline, and then Venucia had no choice but to continue to rely on Nissan. Because of this, when we mention Venucia now, the first thing we think of may not be Dongfeng but Nissan.

Change the car logo, bid farewell to Nissan, and start from scratch

However, in 2019, Venucia seems to have finally figured out one thing. If it relies on Nissan for a long time, then it and Nissan will be in trouble. You will become more and more inseparable from each other, and it will become more difficult for you to become truly powerful. So in 2019, Venucia changed its car logo and once again embarked on the road of independence. At the Guangzhou Auto Show, it also brought us the Venucia, the first model using the VSA architecture.

We can see from the naming of this car that it is a new beginning for Qichen. The new name, new car logo and new powertrain also make it attract everyone's attention again. According to the news currently exposed, Dongfeng has also registered model names such as Venucia Chang and Venucia Wei in addition to Venucia. It seems that Venucia is determined to take the independent route this time.

How competitive can Venucia be without Nissan?

But then again, Venucia’s sales in recent years have indeed been somewhat unsatisfactory. Even with the use of Nissan technology, its sales have still declined significantly. , and this is also because Venucia’s brand awareness is too low compared to other independent brands. In the same price range, we can choose well-known brands such as Geely, Haval, BYD, Chery, etc. Venucia It has lost a lot of its sense of existence, and a lot of its market has been taken away.

Because of this, it will not be easy for Venucia to re-enter the market. It is still unknown whether Venucia can regain its strength without Nissan as its backer. Judging from the performance over the years, Venucia has never found a path of its own and a path that suits itself. Perhaps it will just be like a gust of wind, coming and going in a hurry. I wonder what everyone thinks of the Venucia brand? Do you think the new Venucia has the ability to regain its former glory? If you like the editor's articles, I hope you can click to subscribe and follow. The editor will also bring you more car information and car knowledge.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.