Before each coupon-returning activity, we are the busiest time. I won't say much about the technical terms when we want to discuss with brands about the price loss during the activity. Let's tell you in the most straightforward language that coupons are the wool on the sheep! Don't think you have taken a big advantage!

For example, when you return to 5 yuan after 1 hours, it looks like a 5% discount, and friends are crazy to buy it. In fact, it's a 6.7% discount. If you spend money in 1 yuan to buy goods from 15 yuan, how much discount can you calculate? 1 returns to 1, 1 returns to 6, and so on. It's not as "beautiful" as it looks.

There was no loss in the shopping mall, and the pressure was given to the supplier, so the supplier tried to bear the loss by himself, so it was found that there was no good clothes. When there was an activity, it was either not available, put away or did not participate in the activity; Or take out the backlog of goods to sell, are old!

2. Discount

Nowadays, the competition in shopping malls in Beijing is fierce. If there is no discount, there will be no passenger flow. Therefore, every shopping mall must have activities every week, and our shopping mall must have activities every day, forcing manufacturers to discount, and good brands don't participate. If you don't discount others, you have to keep them up. Unfortunately, small brands are too old to participate in activities, and the cost is so high. How can there be so much profit?

So, they raise the price. Nowadays, the more clothes are sold, the more expensive they are. In fact, there are many factors that are not the improvement of quality, but because they can't afford to pay.

1. Q: By the way, before the mall activities, many brands raised the original price, and then discounted or rolled back. These inside stories are really invisible. It seems that the mall will not take care of it. Is it very common to mention dozens of dollars? Is that really the case?

A: hello, your question is universal, but big brands will not raise prices, but will only put away good goods. Because the price tag of their goods is machine-printed when they leave the factory, it is difficult to modify them manually. Small brands are different. There is no fixed machine-made price on their products. The price tag is the handwritten price tag of the goods in the shopping mall, which can be modified at will, while the goods are only marked with the content of ingredients.

for example, ONLY ESPRIT and men's clothing brand crocodile St. Paul and so on all have prices, and others have to be discovered by themselves, hehe.

I need to remind you that not all big brands have good ethics. Many domestic brands, especially men's formal wear manufacturers, will raise their prices privately. When you buy, you'd better take the price when there is no activity. Or the simplest thing, but it is possible to kill everything by mistake, is to see if the price on his commodity tag is fixed with the commodity. If not, it is possible to cheat on the price! But this is easy to be subjective, because not all manufacturers who set their own prices will change their prices.

What you said about raising tens of dollars is not enough. Some big clothes will raise hundreds or even thousands, and few will raise tens of dollars. Thank you for your attention. I will continue to answer your questions, and I will introduce some situations to you slowly, as long as you pay attention.

finally, I would like to tell you that money should be spent on the cutting edge.

2. Shoes are more profitable. Except for sports shoes, sports goods are relatively less profitable. Generally, the price of shoes is more than four times the cost, and some shoes are directly imported from a wholesale market like Dakang. Shoes are profiteering in commodity profiteering. Our domestic shoes are generally processed in Guangdong, regardless of the size of the brand, and some even come out from an assembly line, just with different trademarks!

The profit of shoes is great, but it doesn't reach the level of all profits. The cost of shoes is basically tens of yuan, and even a hundred yuan is expensive. There are many reasons why big brands are expensive, because shoes are imported from finished products, and the formalities are expensive; Domestic shoes are expensive because the leather is imported, and the design and freight are not high in technology.

JMS may be disappointed when this truth comes out. The world-class brands of NICK AD REEBOK and other sports that we bought at a large price are all from Guangdong, China, only the design is foreign, and the shoes are made by the working people in China, hehe. However, the steady increase in China's sales has also attracted the attention of foreign bosses. Last year, the bosses of these brands came to the assembly line in China and branches around the country to inspect, indicating that they have begun to attach importance to and have confidence in China's market!

3. Speaking of where to buy clothes, although I work in a shopping mall, I seldom buy clothes there, unless I buy them internally or at special prices, and there are classic YY and Ports. I like to go shopping for others, there is no fixed place, and I like foreign trade shops, where many YY products are genuine products from the assembly line. These bosses are really well-informed and can get a lot of genuine products or A goods, and they are all new!

Generally, small shops on the street, I only mean foreign trade shops. Their profits are generally not high, and a dress earns about 2-5 yuan. But they basically don't bargain, because the price tag is not high, so they won't suffer in foreign trade shops with clear price tag. As for fine products, they need a good eye of *MM and a grasp of fashion coordinates!

4. I don't agree with you about the quality of the products. DD in big shopping malls is good, but it's not like this! There are many brands that are often out of stock when they are engaged in activities in the peak season or shopping malls. In order to save the emergency, they will purchase goods from wholesale markets such as zoos and Muxiyuan and sew their own labels. When we are engaged in activities in our shopping mall, when guests are jostling with each other, there are scenes of some brands' shopping guides and businesses labeling in our office area. I really dare not think about it. I don't know who should be slaughtered again!

and some brands simply buy goods from there, and all the goods on their shelves are changed by wholesale, because they have little strength, and they don't have their own processing factories and designers. Only in this way can they survive for the time being, and surviving means that it is possible to create their own brand kingdom!

Many of our big brands started out like this, and their bosses delivered goods by themselves on three wheels! ! Who can do great things depends on wisdom and luck!

The activities in every shopping mall are different, and consumers can't master them all. We have to go out for research every week to see the activities of competitive stores all over the week, and then come back to make our own plans. The manufacturers complain bitterly, and everyone doesn't feel bad. It's all money! ! ! But you have to take part in activities, and only you can solve the problem of profit!

5. It is easy and difficult to open a clothing store in Beijing. Generally, MM's own shops in Beijing go to the zoo to buy goods, because she has not been able to know so many manufacturers, so she can only go there to get goods. The merchants there buy goods directly from coastal cities, so the price is still very reasonable. Therefore, it is not a problem to open a shop. But you must have a vision to capture fashion! Some brands are full-time personnel who specialize in purchasing, so they get twice the result with half the effort and sell well.

6. We have taken strict measures to deal with the problem of discount by the salesgirl without permission, and we will be severely punished if we find out! ! ! Yes, every brand's shopping guide has the right to discount, some more and some less. For example: ONLY VERO MODA Jack Jones, they are from the same company, because their processing factory is located in Tianjin, and the cost is very low. All internal purchases are 5% off, which is limited to employees of their company, but not so low externally, because many people ask them to buy clothes, it is said to be 3% off or even higher. Their company is strict, so the shopping guide will not give customers a discount when selling, because they will not worry about not selling!

But some small brands are different. If they don't use price to attract people, they won't be competitive. Some little-known brands, that is, brands with irregular prices, are also guided by older people from other places. They don't have the pressure of life like our Beijing girls. They sell goods desperately and sometimes they can fight!

In this way, after discussing with the manager, give them a bottom price, for example, a coat of 18. The manager said that you should sell it at least 1, so they can sell as much as they want. These shopping guides often use this to earn their own price difference. For example, the same dress sold for 1,5 yuan, and then sold it for 1, yuan to the manager. Then they found an acquaintance to pretend to be a customer, said to return the clothes, made a receipt and quit 1,5 yuan, and then added 1, yuan themselves, so that the account was even and they could still make money.

in fact, their manager knows all these behaviors, so what can be done? You can't stare at them every day. That's it. I've caught several shopping guides doing this. The most serious one cheated on a leather coat with a price of 12, yuan, and wanted to keep 6, yuan for himself. How much profit do you think? That's an Italian brand!

Then this person was fired and threatened to find me or something. Later, he left quietly, because I could have taken her to the police station. This is commercial corruption!

This is an Anhui girl, and she is very beautiful! But I understand her, it's not easy to be alone in Beijing!

What's more, I don't understand how YY of ONLY is so popular. Their cost is extremely low, and the overstocked products are sold by the catty in Tianjin! Many of our supplier friends have bought a lot!

They are a Danish company. I admit that their design is fashionable, but I think it is a bit exaggerated. The style and pricing are exaggerated. Their store manager can get 4,-5, a month when he is good, and it is also 2,-3, at ordinary times, not to mention the top management. There are also transportation expenses and so on. The treatment is very good. Who can let others sell well?

I just don't like their YY. Some of them are gifts from friends, and they haven't worn much. I'll tell you about their price rules in a few days, and I hope you will pay attention.

7. ONLY's design is fashionable and avant-garde, and it sells well in every shopping mall in Beijing! In a clothing hall of about 4 square meters, the monthly sales are more than 4 thousand, and during SOGO's special sale period, it once created a good performance of 5 thousand a day! ! (On the 6th floor) The area of our store is more than 3 square meters, and the performance of doing 1-to-1 activities has reached 8, a month!

8. Iger was first listed in Shanghai, where they opened their first store in Beijing. At that time, the sales were very bad, because we Beijingers and Shanghainese had different aesthetic views, so the sales gap between the two places was quite large. With the help of the managers and supervisors on our floor, he slowly mastered the aesthetic standards of Beijing consumers, and the market has gradually grown, until now.

their company also acts as an agent: the clothes of WEEKEND JESSICA COLOUR 18 EPISODE! It's all a family business.

We have negotiated their product positioning for many times, and advised them not to make such a big discount. However, due to various reasons and too many products, they kept fighting like this, and their sales were almost ONLY!

so, this is the business philosophy of their company, so let's wait for him to give a discount before buying!

ha ha! Wouldn't it be better for us to have more such brands?

9. Shopping in shopping malls is seasonal, and summer clothes start to be dumped in June and July; Winter clothes start in February and March, so just grasp the time! Speaking of a good place to buy YY, I like foreign trade stores, but if I want to buy high-quality goods, I must have more YY identification ability, and it is also helpful to read more fashion magazines! I have found a lot of fine products in a small shop! Among them, there is a YY of ESPRIT, which I just bought. Holding his SOGO, it looks exactly the same as the YY I bought on the shelf! ! What a sense of accomplishment! SOGO sells for 298, and I bought it for 3! Hahaha!

My family lives in Hufang Bridge. It's really nice to have two or three small shops there, which are located next to Daoxiang Village. It's easy to find! I also went to the zoo! There is a foreign trade wholesale booth there, so I go there to soak, because people don't sell it because they buy less, so I grind it. Sometimes I just take one of my own colors because some small pieces are not expensive, which is not as expensive as a YY in the mall!

1. NICK's in-house purchase can only get a 2% discount now, but it can still get a 3% discount. Since Belle took over, it's not easy to get a 2% discount, so it's very difficult to buy NICK's in-house purchase now. Generally, it can't be bought. Who makes Belle so awesome!

11. Belle has a 3% discount on internal purchases. The lower the price, the better. The prices are all speculated. PORTS' in-house purchase is 2% off and NIKE8's 2% off; 3% off ADIDAS7, 2% off Diane Fen's and Amy's underwear; There is a 5% discount on defective products. Hehe, people who know these brands can buy them. Teenmix and Mabel are from the same company. The quality of teenmix is not particularly good, but Mabel's is better. Hasen's is made in China, but the quality is not bad. Nick36 is a cool company with G2OOOOU2, and their in-house purchase is very low, even 5% off.

12. Underwear is better than foreign brands. Fortunately, it is comfortable to wear in design! Some well-known brands of underwear are also out of shape, which is very common. Strictly speaking, underwear should not be worn after 2 years. My underwear is basically more expensive, but it is also out of shape, and the hook of the chest rest comes out, so just choose what you like.

13. nick36 has nothing to do with NICK. They are not from the same company at all! Although they are all related to NICK, they have nothing to do with each other. NICK is the agent of Belle Company and NICK36 is the agent of Shanghai Heyuan Company. Don't make a mistake!

14. 6% discount for in-house purchase in E-land. YY is good, but it is too expensive. G2 and its U.W.M and U2 are all from the same company, and they are also made in Guangdong. The domestic purchase is 6% off, and the sales are not bad for leisure. There is a big adjustment inside them, so the purchasing vision may not be as good as the original one. The internal purchase price of Triumph underwear is 2% off, and their activities are at least 3% off. It's worth buying with coupons (buying coupons returned from other DD)! The yy of Assange and a2 are made in Zhuhai, with a 3% or 5% discount for domestic purchases. The YY of A2 is more expensive than Assange's, and the design is more international. Not bad! It's 5% off for Buboshi. He and ELLE's shoes belong to the same company. 2% discount for swatch, and 6% discount for store management; Swarovski crystals are not available in our store, but should be purchased internally. The internal purchase price of SK2 is 2% off, and they basically don't participate in activities. Yes, many of my colleagues bought SK2 at 2% off.

15. Tell me about the crystal in the mall! ! This year is the year of crystal, and the sales of crystal counters in our shopping mall are very good! In fact, many of the purchases were also made from the original Xisi jewelry wholesale (dismantled a few days ago), and then they were taken to the counter to raise the price. In this way, DD with the same color is very expensive in the mall! ! For example: Xie Ruilin's in-house purchase is only 4% off! Some internal clearance goods are not even 4% off!

16. I saw a JM post saying how to be fooled when shopping in Anzhen Hualian. In fact, in Beijing, SOGO, Zhongyou and New World are the most affordable coupons. Hualian is easier to use coupons than to use coupons. JMS will know for itself. I didn't advertise to any business, just to save money for everyone. Shopping is still affordable and the activities are strong!

17. Iger took over ELLE this year, and they officially took over ELLE's China market in January, so ELLE's original agency must dump goods in large quantities. JMS should pay attention to the situation of various shopping malls! This is a first-hand situation