I just walked into the library and before I could sit down, a classmate who was writing looked at me calmly.
Interesting. This disposition from childhood still remains.
As a return gift, I looked at him, and my eyes naturally focused on the drink on his table - a bottle of Pocari.
Of course I have drank Pocari. There was a lot of drinking at last year's teacher-student party. The bottle is similar to the "Little Foreigner's Wonderful Love" that I was obsessed with during the summer vacation at my grandma's house when I was a child, maybe a little longer; the drink itself is slightly white and translucent, like a few drops of boiled water. Milk, I always think it can be used to illuminate the colloidal properties with a laser light. As for the taste, it has no milky taste at all, not even sweetness. In my memory, it is only slightly salty, which may vary from person to person.
Pocari itself is a sports drink. As for sports drinks, naturally there is no need to pursue taste too much. But even after drinking a lot, this drink still doesn't please me. Naturally, I have drunk several kinds of sports drinks. Apart from Pocari, there are Pulse, Scream, Jianlibao, Red Bull, Huli, and some others that I can’t name. In short, among these sports drinks, I feel that they are the most outstanding. , just count the pulse.
Why pulsation? We can talk about this issue in detail.
First of all, as a bottle of drink, it is inevitable that customers will make things difficult for you before you finally unscrew the cap and drink it into your mouth. Excellent beverage bottles can still be recognized at a glance even after the trademark stickers are removed. The most classic example is Coca-Cola. Not to mention the empty bottle, even a silhouette of the bottle can make people recognize its true form at a glance. Besides, He Qizheng originally only had a carton packaged version, but even though Chen Daoming was invited to endorse it, it was still inconspicuous on supermarket shelves. I was still young at that time, and even then I began to wonder: Why doesn’t Heqizheng come out in bottles? Later, He Qizheng’s boss finally realized the importance of bottles – even well-known brands such as Huiyuan Juice and Coconut Juice, which are famous for their box packaging, did not dare to buy boxed drinks alone! So there is the bottle that now looks like an enlarged version of Coca-Cola. It can be seen that whether it is cola, juice or herbal tea, bottled beverages are the real mainstream.
In this case, I will inevitably mention Jianlibao, my childhood love. I still remember when I was a kid, Jianlibao only came in cans. They are all carbonated drinks, Coke and Sprite are available in cans, and Jianlibao cans are also normal. But in the years that followed, canned Coke and Sprite were still available, but Jianlibao was nowhere to be found. About the year before last, during a very ordinary visit to the supermarket, I unexpectedly encountered Jianlibao, which I had not seen for a long time. At this moment, I am no longer the kid who was still in elementary school. At this time, Jianlibao has also changed from a small tin can into a PET bottle. From then on, I could see her in major supermarkets, and when I couldn't help but kiss her, she still tasted the same as before...
To be honest, as a sports drink, Botte Bottles are undoubtedly the best match
. In addition to the special feature that Jianlibao is also a carbonated drink, all sports drinks are made in PET bottles. However, ordinary-sized PET bottles are obviously not enough to win, because the protagonist at this moment is sports drinks, so considering the keyword "sports", the bottle itself must make a big fuss.
First of all, almost all sports drink bottles have a prismatic design. This design effectively ensures that the bottle will not fly out easily when customers are holding the bottle with their bare hands for exercise. Of course, the small hemispherical depressions on the cylindrical bottle of Jianlibao can also play this role, but the effect is naturally not as good as the prism design; secondly, the size of the bottle. Sports drinks that "look professional and serious" like Dongpeng Special Drink have very small bottles. In this way, on the one hand, the intake of a single sports drink is controlled to a large extent, and on the other hand, it achieves the best feel. In this regard, the slim spiral prism design of the scream bottle is also outstanding. On the other hand, the pulsating bottle design pales in comparison.
Since I was a child, I felt that the pulsating bottle body was too big and my immature little hands could not hold the bottle at that time. Even the second best choice when grabbing the bottle, the "bottle mouth", was too big because of the bloated diameter of the bottle mouth and the The wide plastic rim made this drink taste like "a very weak Sprite", which gave me a negative rating in my mind. However, even if I am now an adult, the size of the Pulsating bottle still does not allow me to advance its ranking in the "bottle grip" ranking list.
However, this problem did not affect the final overall ranking of Pulse. Why? The reason is still due to the bloated bottle mouth design just mentioned. The exaggeratedly large diameter allows you to swallow a few mouthfuls of sweetness just after exercise. The thirst that was still stirring in your throat will instantly turn into the sweetness and satisfaction left by the lingering moisture. In contrast to other sports drinks, the narrow mouth and stiff body of the bottle directly mean that no matter how much you crave water at this time, you have to sip it in small sips, and it takes a long time to get some relief. So, imagine you are thirsty and out of breath, holding a small bottle of a certain sports drink and slowly sipping it. It is worth mentioning that the spray-type bottle mouth featured by Scream is indeed remarkable and even very entertaining. If you are thirsty during a long run but don’t want to stop, Scream seems to be the best choice. ——After all, it’s not easy to choke on water!
As for drinks, another important point must be the taste. Drinks such as Pocari, Huli, and Dongpeng Special Drink may be because their main focus is performance, but the taste is really unflattering. To be honest, I would never take the initiative to choose a drink that tastes strange and is not large enough to quench my thirst. And the taste that approximates the pulsing and screaming of a "normal drink" is obviously much better. The sweet but not overpowering fruity flavor can unknowingly relax your tired and dehydrated body, and the refreshing texture will not make your throat, which has the highest picky index at this time, feel too much discomfort. The key is to finish drinking it. You won’t feel sticky in your mouth afterwards! And Pulse really doesn't seem to care much about the fact that it is considered a sports drink, and it unscrupulously innovates in taste patterns. Honestly speaking, it tastes really good. In contrast, Scream, which is also between ordinary drinks and sports drinks, has a certain gap between the taste selection and Pulse.
Unless it is a professional demand, aren’t the people willing to pay for drinks just to drink well and quench their thirst? Otherwise, add a popular factor. Personally, I don’t like carrying things in my hands when I go out. Except for mobile phones, of course. If I still hold a bottle of drink in my hand at this time, wouldn’t it affect my ability to take selfies and refresh the screen? So I usually choose to carry a small bag so that I can also carry some other things. In this case, no matter how big your bottle is, as long as it can be stuffed into the bag on the side of my backpack, it is completely ok. In this case, the top priority is to drink it well and quench my thirst. Plus, with enough weight, Pulse will naturally stand out. Moreover, Pulse has always done a good job in publicity and has the highest penetration rate. It is completely routine to bring a bottle of Pulse when going shopping, but if I dress up nicely and hold a bottle in my hand, it looks like a professional-grade sports function drink. Going out on the street, I really can't afford this kind of turnaround.
Finally, I still want to say something to Scream. It is obviously good in all aspects, and it was also popular ten years ago. Why are you content with the status quo now and indifferent? No matter how much improvements are made in terms of taste, and how much effort is made in publicity, it is hard to say whether the pulsating market can be maintained.