It is incorrect to say that the applicant for trademark registration is the trademark owner. If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services, it must apply to the Trademark Office. It can apply by itself or entrust others to apply.

Legal basis

Article 3 of the "Trademark Law of the People's Republic of China" Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks and collective trademarks , certification trademark; the trademark registrant enjoys exclusive rights to the trademark and is protected by law. Article 4 If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services during production and business operations, it shall apply for trademark registration with the Trademark Office. Bad-faith trademark registration applications that are not intended for use shall be rejected. The provisions of this Law regarding commodity trademarks shall apply to service trademarks. Article 28 For a trademark applied for registration, the Trademark Office shall complete the review within nine months from the date of receipt of the trademark registration application documents. If the trademark is in compliance with the relevant provisions of this Law, a preliminary review and announcement shall be made. Article 31 If two or more trademark registration applicants apply for registration of identical or similar trademarks on the same or similar goods, the trademark that was applied for first will be initially reviewed and announced; if the application is made on the same day, , preliminarily examine and announce the previously used trademark, reject the application of others, and will not publish it.