A trademark is not a brand. A trademark is a part of a brand. Trademark is a legal concept and brand is a market concept. Trademark is the legal expression of brand and is protected by law. Brand has a wider connotation and is not protected by law. They have different meanings and cannot be confused. Trademarks are in the hands of enterprises and brands belong to consumers.

Legal objectivity:

Provisions on the Administration of Enterprise Name Registration Article 3 When an enterprise applies for registration, its name shall be approved by the registration authority. The enterprise name can be used only after it has been approved and registered, and it enjoys the exclusive right within the prescribed scope. Article 26 of the Provisions on the Administration of Enterprise Name Registration violates these provisions, and the registration authority will punish the following acts according to the circumstances: (1) Whoever uses an enterprise name that has not been approved for registration to engage in production and business activities shall be ordered to stop business activities, his illegal income shall be confiscated or he shall be fined between 2,000 yuan and 20,000 yuan, and if the circumstances are serious, he may be concurrently punished; (two) unauthorized change of enterprise name, given a warning or a fine of 654.38+million yuan to 654.38+million yuan, the deadline for registration of change; (3) Anyone who transfers or leases his own enterprise name without authorization shall have his illegal income confiscated and be fined between 1000 yuan and 1000 yuan.