When choosing a Tmall agent operation service provider, you can refer to the following standards:

1. Professional ability and experience: Consider the professional ability and experience of the agent operation service provider. Understand their operating experience on the Tmall platform, the number of brands or stores they cooperate with, and the professional background and qualifications of the company team. Experienced service providers are usually more familiar with platform rules and can provide more targeted services to help stores achieve good operating results.

2. Service content and solutions: Understand the specific service content and solutions provided by the operating service provider. Do they provide a full range of agent operation services, such as store decoration, product shelf management, advertising placement, data analysis and optimization, etc. Ensure their service offerings match the store's needs and are capable of meeting the store's operational goals.

3. Cost and fee structure: Consider the fee structure of the operating service provider. Understand their charging methods, fee standards and contract terms, ensure that the fees are consistent with the budget, and clarify the rights and responsibilities of both parties. At the same time, be careful not to choose a service provider that is too cheap, as the quality of service may be affected.

4. Reputation and evaluation: Refer to the reputation and customer evaluation of the agent operation service provider. Search the Internet for reviews, ask other store owners for recommendations, or ask the service provider to provide customer cases and references to understand its credibility and service quality. Reliable service providers usually have a good reputation and customer satisfaction.

5. Communication and cooperation ability: Pay attention to the communication and cooperation ability of the agent operation service provider. They should be able to communicate well with store owners, understand store needs, and provide timely feedback and suggestions. The way both parties cooperate and communicate at work will also affect the smooth progress of cooperation.

6. After-sales service and support: Consider the after-sales service and support of the operating service provider. Do they provide ongoing support and regular service reports, as well as solutions if problems are encountered while running the store. Understand the level of after-sales support provided by the agent operation service provider to customers, so that they can receive timely help and support when needed.

Comprehensively consider the above criteria and compare with multiple agency operation service providers, and finally choose a partner that suits your store needs and expected goals. Conduct interviews or appointments with candidate service providers, raise your concerns and questions, and learn more about their work processes, service commitments, and support for stores to help make informed decisions.