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Why are there so few companies applying for express trademark combinations?

With the rapid development of e-commerce, many companies can gradually take advantage of the advantages of e-commerce. Also because of e-commerce, people are becoming more and more accustomed to online shopping, and their purchases come from all over the country and even all over the world. of various products. So what is the bridge that builds the connection between the two places? Naturally, it is the express delivery industry. Express transportation gradually connects many far apart places. So how to choose the category of express trademark?

Through the query in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the express trademark is Category 39-3910-Delivery Service-Letter Express 3910, Express Service (Letter or Goods) 390075. Because of the emergence of express delivery, e-commerce is booming, and many emerging industries have begun to emerge.

When many companies register trademarks, they often struggle with whether the elements of the trademark should be registered together or separately. Judging from many examples in the market, in fact, most companies prefer to register trademarks separately. What is the reason for this? In fact, in the long run, the advantages of registering trademarks separately will be greater, while combined trademarks do not have such advantages and may even have disadvantages.

The first disadvantage is the increased risk. The risk of combined application is greater. The Trademark Office separates trademark review applications for combinations of Chinese, letters, and graphics. If one of the elements is identical or similar to the same element in another person’s trademark, the Trademark Office will reject the merger application as a whole.

And it is inconvenient to use. Combination application is inconvenient and inflexible, otherwise it cannot be applied alone. If used in combination, they must be combined and cannot be split or changed. If used alone, it is very flexible and can be used alone or in any combination.

Furthermore, the cost of combining trademarks is lower, but obviously the cost of registering them separately is higher. You only need to pay one trademark application fee for a combined application, and you need to pay the fees for the corresponding number of trademarks for separate applications. But this is only a superficial cost statistic. Risks must also be taken into account for combined trademarks, so all gains and losses should be counted before calculation.

This is why most companies choose to register trademarks separately, unless the company has used its combined trademarks to express expressions without separation and will not cause redundant components at certain times. Well, in fact, a combination trademark is also a registration method for such enterprises. This all depends on the actual situation.