This news was first released on November 18th. There is news that Beijing ByteDance has now added a new trademark information called Douyin E-commerce. It subsequently aroused heated discussions among netizens, and everyone expressed curiosity about the news. Then I will talk about this matter in the following points.

1. What is the main content of this incident?

According to the news, ByteDance. Recently, a number of applications for Douyin trademarks have been submitted, which involve financial property management, scientific instruments, social law, design research and other fields. Currently, they all show the registration application status. As early as April, a marketing brand service provider under ByteDance began to comprehensively recruit ecological service providers, including e-commerce types. Later, in June and July, ByteDance established Douyin's e-commerce department and reached a cooperation with Suning.com. From then on, all Suning's products will be stationed in Douyin's small station and open to Douyin's All anchors.

2. Some information about ByteDance.

The Direct Jump we often mention is actually a company that was founded a few years ago. Its earliest name was Toutiao, a technology company in Beijing. In the early days, ByteDance and the Artificial Intelligence Laboratory were established, mainly to study the development of long-term and open issues in artificial intelligence-related fields. Then they independently developed an app like Toutiao, which opened up a new news reading mode.

3. What categories are involved in applying for multiple e-commerce trademarks this time?

If you want to break it down very carefully, it would specifically include advertising sales, communication services, education and entertainment, scientific instruments, website services and other fields. And it is worth mentioning that in August, Douyin stated that live broadcast sharing links for products from third-party platforms would need to be matched with goods delivery experts on Douyin’s massive star map platform.

Finally, regarding this matter, to a certain extent, ByteDance will increase the promotion and development of Douyin e-commerce in the future. If you have any opinions on this, you can leave a message in the comment area.