On December 16, 1945, the entire territory of Hengshui was liberated. The party and government took back the state-owned 18 wineries and established the "Southern Hebei Administration Local State-owned Hengshui Winery". "Eighteen Winery" is really a word that awakens people in dreams. It not only represents the history of Laobaigan, Hengshui, but "Eighteen" is also an auspicious number, thus setting up a platform for brand promotion. In addition, "Eighteen Winery" The four words were catchy to read, and a new brand was born. Through interviews with target consumers, the recognition rate reached around 45%.

Although Shiba Distillery is not the same brand as Hengshui Laobaigan, it is closely related to Hengshui Laobaigan. It is brewed by adhering to Hengshui's hundreds of years of brewing technology. Borrowing the strength from Hengshui Laobaigan, we built a shortcut for Shiba Winery to take off. We started from the two markets of Hengshui and Shijiazhuang, which have the best foundation for Hengshui Laobaigan wine, to establish model markets, and then move towards Hebei Province and the comprehensive market. After the brand development strategy was determined, the company immediately carried out research and planning of the target market. Shiba Distillery relies on its mellow taste, unique formula, and hundreds of years of unremitting efforts to inherit history and witness culture.

Eight grades of mellow and soft, thousands of charms trickling in. History: Mellow is the infiltration of the ancient customs: Mellow is the innate charm of nature: Mellow is the pure spirit that extracts the essence: Mellow is the essence of the charm that condenses the years: Mellow is the subtle flavor of tasting the wine. Drunk Soul: Mellow, it is the intoxicating flavor of living life to the fullest: Mellow, it is the true style of true love that lingers for a long time: Mellow, it is the style of standing high in the mountains.

The reason why Shiba Distillery has been awarded the title of "China's Well-known Trademark" lies in its unique brewing process and its influence in Chinese liquor, in addition to its continuous history. As a representative of high-end liquor in Hebei, its exquisite brewing technology and unique style characteristics have achieved its pinnacle status as a model of mellowness. Shiba Distillery combines "mellowness and softness", with multi-layered style characteristics, integrating the advantages of light aroma and strong aroma, with a smooth and refreshing entrance, and a mellow and full wine taste. It is unique among Chinese liquors and has been praised by many experts in the liquor industry. Shibajiufang was recognized as a well-known trademark

On November 7, 2001, the Hengshui Intermediate People's Court pronounced a verdict in accordance with the law on the dispute over trademark infringement between Hebei Hengshui Laobaigan Liquor Co., Ltd. and the defendant Peng. The court ruled that the defendant should cease infringement and determined that the word mark "Shibajiufang" was a well-known trademark.

The Hengshui Intermediate People's Court found out after trial that the plaintiff began to design the "Shiba Liquor" trademark in 1998 and began producing this series of liquor in 2000. In 2001, it was approved and registered by the Trademark Office of the State Administration for Industry and Commerce. Eight Winery" trademark.

Since the "Shibajiufang" liquor series was put on the market, the plaintiff has used various forms of advertising activities to make "Shibajiufang" enjoy a high reputation among consumers. The company has also won titles such as "Chinese Time-honored Brand". The "Shibajiufang" wine was also awarded the title of Hebei Province Famous Brand Product and recognized as a famous trademark of Hebei Province. The court also found that the trademark "Shibajiufang" has been repeatedly infringed in various forms since the plaintiff used and registered it, and counterfeiting and counterfeiting of "Shibajiufang" products have continued to occur. In addition to the two domain names registered by the defendant Peng, the computer network domain names "Shibajiufang.com" and "Shibajiufang.cn" have been registered. The defendant transferred "Shibajiufang.com" and "Shibajiufang.cn" to ” is registered as a domain name and publicly sold online.

The court held that the trademark "Eighteen Winery" has achieved de facto well-known status and must be recognized as a well-known trademark, and granted the plaintiff's request to identify "Eighteen Winery" as a well-known trademark. support. Defendant Peng's behavior infringed on the plaintiff's exclusive right to register a trademark and should bear civil liability to stop the infringement.

Shiba Liquor’s self-proclaimed government-specific wine is suspected of consumption fraud

During the Dragon Boat Festival on June 6, 2011, in front of the Palace Hotel located on the bank of Dongfeng Canal in downtown Zhengzhou, more than a dozen people The red banners and several large display boards are eye-catching. Among them, a banner was eye-catchingly printed with the words "Warm congratulations to Shiba Liquor House for being designated as a government-specific liquor."

A reporter from "China Business News" called the Industrial and Commercial Bureau of Jinshui District, Zhengzhou City. The staff who answered the phone made it clear that Article 7 of the "Advertising Law" stipulates that advertisements must not use state agencies and state agency staff. in the name of. Shiba Liquor's advertisement of "Government Exclusive Liquor" violated the above regulations. At the same time, the staff member said that they would send people to investigate and deal with the illegal advertisements of Shiba Liquor.

On the afternoon of June 6, 2011, the Palace Hotel removed the illegal advertisements under the supervision of the industrial and commercial department.

In 2008, Shiba Distillery won the reputation of "China's Famous Trademark".

Won the title of the only designated liquor for Hebei Province to participate in the 2010 Shanghai World Expo in China.

In Hebei, one of the production areas of traditional Chinese liquor, Shiba Distillery can be said to be a unique king. Although the brand was officially named in 1998, Hengshui Laobaigan Enterprise, which produces this product, is an old brand well-known throughout the country. Born out of inheritance, excavation and innovation, Shiba Distillery was highly sought after by consumers once it was launched. From Hengshui to Shijiazhuang, to the province, to the whole country, the fragrance is flowing all the way. In Hebei, guests from all over the country and hosts are proud to taste Shiba Liquor. Shiba Liquor has almost become the business card of Hebei. From national leaders to literati and business elites, all praised the beauty of Shiba Liquor House. Former vice-chairmen of the National People's Congress Liu Lantao and Cheng Siyuan, former vice chairman of the National Committee of the Chinese People's Political Consultative Conference Wang Renzhong, and former secretary of the All-China Federation of Literary and Art Circles Gao Zhanxiang were all pleased to serve as Shiba Liquor House. Write inscriptions and leave calligraphy. The Eighteen Winery has accumulated richer cultural connotations of the times for the mellow beauty. The Eighteen Winery has added new charm to its ancient charm and is famous all over the world.

Shiba Distillery has been recognized as a well-known trademark in China. It is the praise of the Shiba Distillery brand by relevant national agencies. Its authority is beyond doubt. Time flies, and the Fuyang River has washed away too many historical memories, but the brand of Shiba Distillery is still circulating, and its fragrance is spread in thousands of households... What do the numbers on the Shiba Distillery series of wines mean? 8.10.15.20. is the year it represents.

The wine classification of Shiba Distillery

Shiba Distillery 8 years old

Shiba Distillery 12 years old

Shiba Shi Liquor 15 years of the 18th Winery

20 years of the 18th Winery

Blue diamond of the 18th Winery Ruby

Sapphire iron box of the 18th Winery

39 degrees 12 years of mellowness