1. Determine the name.

When you have tried your best to come up with a name that sounds pleasant and fits the temperament of the industry, and you have checked the official website, and there is nothing the same, you happily think that you can apply. In fact, this is not the case. There is not only the principle of similarity in trademark review. There is also a prohibition clause, which not only cannot indicate the nature of the product, nor can it have any adverse effects, nor can it conflict with the names of places above the county level, nor can it conflict with the names of martyrs, etc., it will give you a splitting headache every minute.

2. Category selection.

Some people may think that to open a milk tea shop, just register a category. No, you don’t know. The country’s classification of categories is unexpectedly detailed. You not only need to register 29 categories of milk tea (starting with Milk-based), you need to register 30 categories of coffee cocoa drinks, various tea drinks, and 32 categories of non-milk-based milk tea drinks; you also need to register 43 categories to provide food and beverage services.

3. Project selection.

You can choose 10 product items for a trademark registration. You don’t need to register if you don’t need it. Normally from a comprehensive perspective, it is recommended that you also choose some other sub-categories after selecting the main item, because each Subcategories were independent of each other before. You may not know that the Nice Classification Book has subcategories, paragraphs, product crossovers, cross-similar group protection and other knowledge points. Sometimes after trademark search and project selection avoid subcategories, the trademark will be reviewed differently. result.

4. Logo graphics.

Nowadays, more and more people feel that trademarks without LOGO seem to have lost their souls. To register, you must bring a graphic when applying. Maybe you don’t know that national graphics are reviewed based on elements. It does not mean that they are different as long as they are different. If you can pass, you may not know that if you apply for a multi-element combination of graphics and Chinese characters, if any one element fails, the entire application will be rejected.

5. Submission time.

Some people have their names and categories determined, but they are not in a hurry to apply. They are wondering what they are waiting for. Are they not afraid of being preempted by others? There are almost 20,000 applications a day. Trademarks and brands will be given away in one day. Trademarks are like girls, if you start late, they will become someone else’s.

6. Rejection of review.

Don’t think that the trademark is hopeless and dead as soon as you see the rejection. The state has set up review procedures and administrative litigation procedures are reasonable and allow us to remedy our rights. Trademark auditors are humans, not gods. Everyone has subjective consciousness. There are personal subjective factors in trademark review. Due to different knowledge, work experience and cognitive differences, it is inevitable that the same name will have different review results in different categories. situation, we can strive for more objective and fair relief through review.

7. Trademark objection.

Anyone can raise objections during the three-month announcement period after the trademark is approved. If the trademark is opposed, don’t blame and question as your first reaction. Is it because the agent you hired is unprofessional and unreliable? Spectrum, this has nothing to do with the agency. Instead, you should have more trust at this time, fully analyze the objection materials, provide evidence of use, respond promptly, and fight for trademark rights. When problems arise, it is always more practical to actively face and solve problems than to complain.

Trademark confirmation stage

8. Trademark withdrawal and invalidation declaration.

When someone receives the withdrawal and invalidation materials, their first reaction is that the trademark registration certificate has been issued, so it is okay not to respond. This is not the case. The less you pay attention to it, the less likely the result will be. When the state sends a notice, it gives us an opportunity to state the facts and make a defense. If the withdrawal does not provide evidence of use, it will be deemed to have not been used and will be revoked. If the invalid declaration is not defended, it will not be able to make any judgment on the other party's arguments. If the case is disputed, the country will have no way to determine the facts that are favorable to itself.

9. Trademark renewal.

Successful trademark registration is not a one-time thing and requires us to maintain and renew it in a timely manner. You must abide by the 10-year agreement, because some trademarks may be registered under the rules back then, but they may not be 100% approved now. Renewal can effectively maintain trademark rights.