BMW is a world-famous automobile enterprise, and is also considered as the forerunner of high-end automobile production. BMW was founded in 19 16, and its headquarters is in Munich. BMW is also translated as "Bayer". The full name of BMW is "Bayer Schemotor en Werheag", and BMW is the initials of these three words.

Subordinate brand:

1. Bavarian Motor Works.

The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and rotating propellers, symbolizing BMW's long history, the company's leading position in aero-engine technology in the past, and the company's consistent purpose and goal: to meet customers' greatest wishes with advanced and exquisite technology and latest concepts in a vast space-time, reflecting the company's vigorous development momentum and ever-changing new look.

Luxury cars produced by Rolls-Royce in the UK.

Rolls-Royce Motor Company was established by F Henry Luo Yi and C Rolls-Royce in 1904. 1998 BMW acquired British Rolls-Royce Motor Company Limited. Rolls-Royce is famous as a "noble" car company. Rolls-Royce Motor Cars produces only a few thousand cars every year, which is less than a fraction of the output of the world's major automobile companies. But looking at it from another angle, things are rare. Rolls-Royce has become a symbol of status and status because the company has to examine the identity and background conditions of car buyers.

The logo pattern of Rolls-Royce cars adopts two "R" overlapping together, symbolizing that you have me and I have you, which reflects the harmonious relationship between them. In addition to the double R, Rolls-Royce also has the famous trapeze logo. The idea of this logo was taken from a statue of the goddess of victory 2,000 years ago in the Louvre Art Museum in Paris. Her solemn and noble gesture is the source of the artist's passion. When Charles Sykes, a master of automobile art, was invited to design a logo for Rolls-Royce Motor Company, the statue of God deeply imprinted in his mind immediately inspired his creation. So a statue of the goddess with her arms outstretched and veiled floated in.

3. Minicars

Mini is a unique and independent brand in BMW Group.

Second, Porsche

At the age of 24 (1899), ferdinand porsche, the founder of Porsche, had invented the electric wheel cover motor, and at the Paris International Exhibition the following year, Porsche became famous all over the world.

Third, Peugeot-Citroen

Peugeot Automobile Company is one of the top ten automobile companies in the world and the largest automobile group company in France. Founded in 1890, the founder is armand Peugeot. The second largest car company in France.

Subordinate brand:

1, Peugeot

Lion, the symbol of Peugeot brand, has undergone numerous changes from the original design of blacksmith to today. The Peugeot image, which originally symbolized the quality of the blade, has now become a symbol of an enterprise that pursues high quality indefinitely.

2. Citroen

Citroen Automobile Company is the third largest automobile company in France. Founded by Andre Citroen in 19 15. The main products are passenger cars and light trucks. Citroen is headquartered in Paris, France. The total number of employees is about 50,000, with an annual output of 900,000 cars.

Fourth, the public.

One of the top ten automobile companies in the world, founded in Fort Worth 1938, Germany, was founded by Porsche, a world-famous automobile designer. Volkswagen mainly deals in automobile products, and it is a straddle-type automobile group with automobile activities in many countries around the world. Volkswagen, as its name implies, is a car produced for the public. There are 13 production subsidiaries, 7 overseas sales companies and 23 other companies in the world. Domestic subsidiaries are mainly Volkswagen and Audi, while foreign companies include Spain, Mexico, Skoda, Santana, Passat, corrado, Audi and Audi Cobb.

Subordinate brand

1, Audi

Audi is now a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany, with an annual output of about 450,000 cars. Holsey, the founder of Audi Automobile Company, has been engaged in machinery manufacturing for a long time after graduating from college. 19 10 The new company is named after Audi, and these letters are the prefixes of the Latin names of his previous companies.

Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each link is a symbol of one of them.

2. Volkswagen

1937 On May 28th, Ferdi's Nantes Porsche founded Volkswagen Development Company with the support of Mercedes-Benz, and in September of the same year, it was changed to Volkswagen Co., Ltd., the largest and youngest German automobile company. It is an international group company headquartered in Fort Worth.

Volkswagen's German Volks Wagenwerk means a car used by the public, and VW in the logo is the first letter of the full name.

The logo consists of three "V's" consisting of the middle finger and the index finger, indicating that Volkswagen and its products will win together.

3. Bentley

Bentley founded his own car company on 1920 and began to design and manufacture the sports car he had dreamed of for many years. The merged Bentley also produces luxury cars. The two car names "Rolls Royce" and "Bentley" actually look like the same car, but according to different users, these two cars have their own characteristics and charm. Bentley car is to meet the needs of rich young people, pursuing high-speed driving and seeking excitement.

Bentley logo is based on the first letter "B" of the company name, giving birth to a pair of wings, like an eagle soaring in the sky. This logo has been used today, and a "B" logo has been used in the past.

4. Skoda

Skoda's logo retains the winged arrow in the original trademark. This flying arrow symbolizes the company's unlimited creativity, expresses the company's strong desire to achieve the highest goal, and shows the company's earnest and meticulous work. The outer ring is widened, with "Skoda" at the top and "automatic" at the bottom. The background color of the logo is green, symbolizing hope, reflecting a strong awareness of attaching importance to environmental protection, and also symbolizing the infinite vitality of the enterprise, indicating that this century-old factory will be rejuvenated.

5. Lamborghini

Lamborghini was founded in 1962, named after the founder Lamborghini, and is famous for producing V 12 engines. In 1970s, the famous Broadcom design company designed a unique sports car. The body is only 1m high, the door is gull-wing, and the hood and front windshield form a smooth slope, which gives people a strong sense of movement. This kind of car body is Lamborghini and Contash of Di Apollo, both of which are called the fastest sports cars in the world, and the speed can reach 365,438+05 km/h and 330 km/h. ..

Lamborghini is characterized by energy and is ready to launch a fierce attack on its opponents. It is said that Lamborghini himself is not to be outdone, which also reflects the product characteristics of Lamborghini, because the cars produced by the company are all high-power and high-speed sports cars. The company name is omitted from the trademarks at the front and rear of the car, leaving only a stubborn cow.

6.bugatti

Bugatti is a famous Italian car. It was born in an artistic family and was designed by Eitor Bugatti. He not only has profound attainments in art, but also has a deep understanding of various mechanical design techniques, so he naturally combines technology and art, making people confused which works are works of art and which are technical works. This is the unique artistic style of Bugatti.

The English letter in Bugatti's trademark is Bugatti, and the above EB is the English pinyin abbreviation of Eitor Bugatti. A circle of dots around symbolizes ball bearings, and the background color is red.

7. Seats

SEAT is the largest automobile company in Spain, founded in Barcelona, 1950. Now it belongs to a subsidiary of Volkswagen AG in Germany.

Verb (short for verb) Ford

Ford Motor Company, founded by Henry Ford in 1903, is one of the largest automobile companies in the world.

Ford Motor Company owns eight automobile brands, including aston martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. In addition, Ford Motor Company also owns Ford Motor Credit, the world's largest car loan company, Hertz, the world's largest car rental company, and the famous car service brand QualityCare. These world-famous brands are of great value to Ford and consumers all over the world.

Subordinate brand:

1, Ford

Ford's logo is Ford in English, with white characters on a blue background. Because the founder Henry Ford likes small animals, the logo designer painted Ford's English into a pattern like a white rabbit.

2. Headquartered in Sweden)

Volvo Car Company is the largest automobile enterprise in Northern Europe, the largest industrial enterprise group in Sweden and one of the top 20 automobile companies in the world. Founded in 1924, the founders are Gustav Lacan and Asare Gabriel Song.

Volvo means "rolling forward" in Latin. Since its establishment, the company has started to "roll forward" towards the blueprint designed by the two founders.

3. aston martin

Aston Martin Lagonda Company was formed by the merger of Aston, Martin and Lagonda.

The logo of aston martin automobile is a Dapeng with wings spread and flying, and its English names are Oston and Martin respectively. It shows that the company, like Dapeng, has the sprint speed and great ambition falling from the sky.

4. Lincoln

Ford Company 1922 established Lincoln Department, 1939 established Mercoli Department, and 1949 merged into a Ford Department. This department produces Lincoln-Continental and Lincoln-City luxury cars named after President Lincoln, and it is also the first choice for official cars of several contemporary American presidents.

The logo of Lincoln car adopts the name of President Lincoln as the logo of the car.

5. Mazda car

Zida Automobile Company was established in 1920. Before 1990s, Mazda Motor Company ranked behind Toyota and Nissan in Japan, and it was also one of the world-famous Japanese automobile brands.

Initially, the "M" in the logo design of Mazda automobile was the first letter of Song Tian Pinyin, and the English Pinyin "Mazda" was adopted as its logo. Since Mazda cooperated with Ford, it has adopted a brand-new logo, and the brand-new design pattern means that Mazda will fly high, constantly make technological breakthroughs, climb the peak of the automobile industry with endless creativity and sincere service, and March into the new century.

6. Rand Luhua

Land Rover is a country in Northern Europe. Because Rover is a brave and skilled pirate nation, Rover's trademark uses pirate ships, and the red sail symbolizes the company's fearless spirit of braving the wind and waves. Land Rover is a world-famous off-road vehicle, and its logo is English: Land Rover. Land Rover is famous for its four-wheel drive: since its establishment, it has been committed to providing its drivers with an ever-improving four-wheel drive experience. In the field of four-wheel drive, Land Rover not only has advanced core technology, but also is full of enthusiasm for four-wheel drive: he is recognized as an authoritative innovator of four-wheel drive in the world. Although Land Rover is constantly improving its products, it has always been adhering to the fine tradition of combining company value with lean design. Today, Land Rover is the only company in the world specializing in the production of four-wheel drive vehicles. Perhaps because of this, the value of Land Rover-adventure, courage and supremacy-shines brightly in all its cars.

Land Rover's brand value even exceeds its car itself. In addition to cars, Land Rover's global "adventure" expedition, Land Rover gear clothing and product series, customizable multifunctional Land Rover auto parts, driving experience center equipped with off-road coaches, and active sponsorship from environmental protection organizations and sports organizations all make Land Rover's image more attractive. Land Rover now belongs to India's Tata Group.

7.jaguar

The origin of the name Jaguar can be traced back to 1937. In June of that year, SS Automobile Company officially took over Sunbeam (wolverhampton wanderers) Automobile Company. At that time, Sir Lyons very much wanted to name the car Sunbeam, because Sunbeam had won the world racing championship many times and was a symbol of "victory". Unfortunately, there are some problems within the company. Finally, I was forced to give up using Sunbeam as the company name. Sir Lyons finally chose a name that sounded clear in all languages-Jaguar, which was named after an aircraft in the First World War. JAGUAR, also called "Jagger" by Hong Kong people, comes from the transliteration of English Jaguar.

8. Mercury

1935, Edsel Ford, son of Henry Ford, proposed to build a production line to produce mid-range cars. . 1945 10, Ford Motor Company established Lincoln-Mercury Department, which was led by Benson Ford (brother of Henry Ford II). From 65438 to 0998, the headquarters of Lincoln Mercury moved to Irvine, California.

6. DaimlerChrysler Corporation

Chrysler Automobile Company is the third largest automobile industry company in the United States, founded by walter chrysler in 1925. The company has subsidiaries in many countries around the world and is a multinational automobile company. The company is headquartered in Detroit, USA.

Subordinate brand:

1, Mercedes

Founded in 1926, the founders are Karl Benz and gottlieb daimler. Its predecessor was 1886, which established Mercedes-Benz Automobile Factory and Daimler Automobile Factory. 1926 after the merger of the two factories, it was called Daimler-Benz Automobile Company.

1June, 909, applied for Daimler to register Trident as the symbol of the car, symbolizing the mechanization of landing, water and air. 19 16, a circle is added around it, with four small stars embedded in it and the words "Mercedes-Benz" written below. "Mercedes-Benz" means happiness, which means that the cars produced by Daimler will bring happiness to the owners.

2. Chrysler automobile

Lesler Automobile Company is the third largest automobile industry company in the United States, founded by walter chrysler in 1925. The company has subsidiaries in many countries around the world and is a multinational automobile company. Headquartered in Detroit, USA, the company is currently chaired by Lee Yakaka and employs about 654.38 million people.

3. Mitsubishi

Mitsubishi Automobile Industry Corporation is a member of Mitsubishi Group of Japan. 1970, Mitsubishi Heavy Industries and Chrysler Corporation of the United States jointly invested in the establishment of Mitsubishi Automobile Industry Corporation, which produced gorgeous, Fusang, Phantom, Minika, Bluebird Lancer, Lan Se and other cars. The headquarters of the company is located in Tokyo. At present, the company has an annual output of more than 654.38+0 million vehicles.

The trademark patterns of Gorgeous, Fusang, Phantom and Minika in Ling Auto are all designed according to the initial letter "M" of Mitsubishi Pinyin. The M of the Minika trademark has two colors, the one on the left is red and the one on the right is blue. This color means enthusiasm and vitality, youth and the future.

4. Jeep

Jeep, because of its legendary history and loud and memorable pronunciation, is known to many people, and even many people regard Jeep as a synonym for off-road vehicles, thinking that all off-road vehicles can be called Jeep, which is a misunderstanding of the name Jeep.

In fact, Jeep is just a brand of off-road vehicle, which belongs to Jeep Company of Chrysler. Its products include Shepherd and Cherokee.

The English meaning of EEP logo is JEEP, and it is also the name of Jeep, a company that produces off-road vehicles under Daimler Chrysler.

5. Maibakh

Seven, Fiat car

Fiat Auto Company, one of the top ten auto companies in the world, was established in Turin on July 1899, and its founder was giovanni agnelli. It is the first automobile manufacturer in the world to produce mini cars. The full name of this company is Turin Automobile Factory, Italy. Fiat is a transliteration of its abbreviation, and Fiat is also a trademark of its products. Fiat Group is headquartered in Turin, Italy. The current chairman is the founder's grandson, with the same name as him, also known as giovanni agnelli. Subordinate brand:

1, Ferrari

Ferrari is the most famous racing car and sports car manufacturer in the world. It was founded on 1929 by Enzo Ferrari, the world racing champion and epoch-making master of automobile design. The company is headquartered in Modena, Italy.

The symbol of Ferrari is a jumping horse. In World War I, Italy had an excellent pilot. Having such a prancing horse on his plane will bring him good luck. After Ferrari won the first race. The pilot's parents are a couple of earl. They suggested that Ferrari should also print this prancing horse on the car for good luck. Then the pilot died and the horse turned black. The background color of the logo is canary color in Modena where the company is located.

Step 2 command

Fiat Auto Company, one of the top ten auto companies in the world, was established in Turin on July 1899, and its founder was giovanni agnelli. The full name of the company is Turin Automobile Factory, Italy. Fiat is a transliteration of its abbreviation, and Fiat is also a trademark of its products. The group is headquartered in Turin, Italy.

Fiat's logo has been changed several times, initially in the shape of a shield, and has been used ever since 1899 when the Italian automobile company was founded. 1906, the automobile factory in Turin, Italy was established, and the logo adopted the initials of the Italian word F.I.A.T in the factory name, which was the source of Fiat. 19 18, the company decided to cancel punctuation marks in letters, that is, to write Fiat or Fiat. 192 1 Round Fiat trademark appears again, 193 1 Use rectangular Fiat trademark. In order to unify the font of the front of the car, Fiat's front logo now adopts the current rectangular trademark.

3. Alfa Romeo

The logo of Alfa Romeo came into use in the early 1930s. It is the city emblem of Milan and the home emblem of Lord Milan in the Middle Ages. The cross in the sign comes from the story of the Crusader's expedition from Milan. On the right is the badge of the Grand Duke of Milan; There are various legends about the pattern of snakes devouring Saracens. One of them is that it symbolizes that the ancestors of Veskang once repelled the painful "dragon". In a word, this ancient badge with Alfa Romeo sports car has become famous all over the world and one of today's famous trademarks.

4. Maserati

Maserati's logo is a trident placed on a leafy base, which is the city emblem of Bologna, Italy, where the company is located. It is said that the weapons in the hands of Neptune in Roman mythology show the great power of Neptune.

5. Lanqiya

Lancia is one of the brands of Fiat Group, which mainly produces luxury cars. Although Lancia is rare in China at present, as a famous Italian brand with a long history, it occupies an important place in the world luxury car market.

Eight, Renault automobile

One of the top ten car companies in the world and the second largest car company in France. Founded in 1898, the founder is louis renault. Today, Renault has been nationalized and is the largest state-owned enterprise in France.

Subordinate brand:

1, Renault

The company logo and logo are all four overlapping diamonds. In recent years, the trademark has been simplified to a diamond.

2. Nissan

Nissan Motor Company, founded in 1933, is one of the three largest automobile manufacturers in Japan.

The symbol "Nissan" in the middle of Nissan is Japanese Pinyin, which is the abbreviation of Japanese industry. The circle represents the sun, the upper part of the pattern means "aiming at the future of people and cars", and the lower part is Nissan.

3. Britain and finidi

Infiniti

"It is a brand used by Nissan in the American market, Europe and Japan," said finidi.

"The series of derivative models also hang the Nissan logo. Unlimited has reliable models, so most brand services are maintenance work.

A related person of J.D.Power said: "Unlimited positioning is clear from the beginning, and it can fulfill its commitment to customers in terms of service. Even including maintenance, its service level is second to none. The infinite specialty lies in the short maintenance time. "

Nine, Honda Motor

Honda is the largest motorcycle manufacturer in the world, and its automobile output and scale are among the top ten automobile manufacturers in the world. Founded in 1948, the founder is the legendary Honda Ichiro.

Honda set up a trademark design research group in the 1980s, and from more than 2,500 design drawings from all over the world, it determined the current trademark of three-string speakers, that is, the framed "H". H in the design is Honda's initials. This symbol embodies the characteristics of technological innovation, perfect personnel and solid management, and also embodies a feeling of tension and relaxation.

X. daewoo motor

Daewoo motor is the second largest automobile manufacturer in Korea, with an annual output of over 600,000 cars.

Headquartered in Incheon, South Korea, GM Daewoo New Company owns and manages three production plants in Changwon, Gunsan and Hanoi, Vietnam.

Daewoo motor Company uses a flower logo that looks like the earth and is opening, and the cars it produces also use this logo as a trademark. Daewoo logo symbolizes the infinite extension of the expressway artery to the future, showing Daewoo's future and development will; The ellipse represents the world and the universe; Upward flowers reflect the creative challenge consciousness of Daewoo family; The five solid blue stripes in the middle and the six white stripes in the middle indicate the infinite development potential of Daewoo in many fields. Blue represents youth and liveliness, and white represents unity and sacrifice. The whole logo shows the wisdom, creativity, challenge and sacrifice of Daewoo family, as well as the "Confucian" demeanor of Daewoo Group.