How to introduce Mercedes-Benz brand?

Daimler-Benz Company

In June, 199, he applied to Daimler Company to register Trident as a symbol of automobile, symbolizing mechanization in landing, water and air. In 1916, a circle was added around it. Four little stars are embedded above the circle, and Mercedes-Benz "Mercedes-Benz &; Quot words. " Mercedes means happiness, which means that the cars produced by Daimler will bring happiness to the owners.

More than one hundred years have passed since Mercedes-Benz made the first car recognized by the world, and the car has already passed its centenary birthday. In the past hundred years, with the vigorous development of the automobile industry, many automobile manufacturers have appeared, some of which were once famous for a while, but in the end they were only a flash in the pan. Up to now, only three or four stores have survived the ups and downs, but only one Mercedes-Benz is a century-old shop.

the Mercedes-Benz company we are talking about is not founded by Mr. Mercedes-Benz alone, but is the cooperation of two automobile giants, namely KarlFeParkJungSu, RichieMercedes-Benz and gottliebdaimler, the originator of automobile invention. In 1926, two major automobile companies merged into one company and established Daimler-Benz. Daimler has passed away. Mercedes is 82 years old. However, due to some unknown reasons, the two automobile inventors, Nature Lane, have never met each other, although they are in two small towns only 8 kilometers apart. Become a great regret in the history of automobiles. But their heirs lived up to expectations, which enabled the two great men to carry forward their careers and make Mercedes-Benz a world-class automobile company.

in p>1878, when he was 34 years old, Mercedes-Benz successfully developed a two-stroke gas engine for the first time.

In p>1882, Daimler resigned from Otto Company and co-founded an automobile factory with his friend * * *.

in p>1883, Mercedes-Benz began to establish "Mercedes-Benz Company and Rhine Gas Engine Factory". At the same time, Daimler successfully invented the world's first high compression ratio internal combustion engine and became the originator of modern automobile engines.

in p>1885, Daimler installed its single-cylinder engine on a bicycle and made the world's first motorcycle. In October of the same year, Mercedes-Benz designed and manufactured a three-wheeled car with a gasoline engine.

in p>1886, the tricycle powered by gasoline engine invented by Mercedes-Benz was granted a patent. At the same time, Daimler also invented his first four-wheel car. In the same year, he also obtained a patent for marine engine.

in p>1889, Daimler first installed a four-speed transmission for its car.

In p>189, Daimler Automobile Company was founded (DMG), and Maibakh designed the first in-line four-cylinder four-stroke engine.

in p>1894, the car with Daimler engine won the first car race from Paris to Rouen.

in p>1895, the world's first bus line was put into operation, which used Mercedes-Benz and horsepower engines.

In p>1896, Daimler Automobile Company successfully manufactured the first truck in the world. For Daimler P&; Company L made the world's first four-cylinder engine for automobiles.

In p>1897, the first taxi service company in the world put Daimler's cars into operation as taxis in Stuttgart.

in p>191, the first 35-horsepower Mercedes sports car manufactured by Daimler Motor Company won the Nice-La Thurby Mountaineering Championship.

In p>1926, Mercedes-Benz Automobile Company and Daimler Automobile Company finally came together and established the world-famous Mercedes-Benz Company. After that, the company adhered to the policy of producing military products and was determined to establish a unified automobile industry in Germany relying on Deutsche Bank. During the period of Hitler's Third Reich, the company actively moved closer to the ruling China Producer Party and eventually became its "economic wing".

in p>1934, Mercedes-Benz made the world's first bullet-proof car, 77K, which was Hitler's exclusive limousine. The car body is made of 4mm thick steel plate, the windshield is 5mm thick, the tires are bullet-proof steel mesh tires, the back cushion is equipped with bullet-proof steel plate, the floor is thickened to 4.5mm, and the weight of the whole car exceeds 5 tons. Equipped with V8 engine, the displacement is 7655ml, and it can produce 1kw tons.

in p>1936, "Mercedes-Benz" automobile company successfully installed the diesel engine on the automobile for the first time, which greatly reduced the use cost of the automobile.

in p>1954, the company used gasoline injection devices on 3SL cars. So it becomes a new technology to eliminate the traditional carburetor.

Today, Mercedes-Benz has become the largest automobile company in Germany. Despite the continuous efforts of Volkswagen, it still surpassed Mercedes-Benz and ranked second. Among the 1 largest enterprises in Europe, Mercedes-Benz ranks fourth (Volkswagen ranks fifth, Fiat ranks sixth), among the 5 largest industrial enterprises in the world published by Happiness magazine in the United States, Mercedes-Benz ranks tenth, and among the largest automobile industrial enterprises in the world, Mercedes-Benz ranks fourth after General Motors of the United States, Ford of Japan and Toyota. This string of figures shows the strength and position of Mercedes-Benz in the global automobile industry. What is particularly amazing is that it can still maintain its vigorous vitality after a hundred years of wind and rain. In recent years, due to the weak economy, other big companies have suffered losses year after year, and even have to take the road of merger and acquisition. Mercedes-Benz is not only profitable, but also highly stable. So as to avoid taking the road of merger, and then maintain the independence of Mercedes-Benz as the world's number one brand. It is not easy to do this. In addition to the appeal of world-famous brands, the real magic weapon is its high quality guarantee. Quality is the key to success. This is the century-old promise of Mercedes-Benz, and it is also the true connotation of the shining triangle star. Nowadays, Mercedes-Benz has become a symbol of high quality, high taste and high status. It has not only become a necessary prop for celebrities, but even many countries regard Mercedes-Benz as a standard for diplomatic vehicles, and "Mercedes-Benz" has become a veritable brand.

Mercedes-Benz's assets exceed US$ 5 billion, its annual net profit reaches US$ 1.2 billion, and it employs about 4, people. Mercedes-Benz has an annual output of one million cars, of which 55 are limited. This is to ensure high quality and "scarcity is the most important". Mercedes-Benz is headquartered in Stuttgart, which has huge and comprehensive reception facilities. Poor quality Mercedes-Benz cars are always in short supply, so it often takes several months to order and buy a car. After receiving the delivery notice, the buyer came to the reception desk of Mercedes-Benz in batches. Here, they are treated by the real "God", not only with accommodation and hospitality, but also in groups of several people, with special receptionists to guide the tour, watching the company's video first, and then watching every process of car assembly. On the assembly line, every car is marked with the buyer. They are assembled in strict accordance with the model chosen by the buyer, and "personalization" is clearly reflected in every Mercedes-Benz. No car on the assembly line is exactly the same. Meeting every customer's requirements is the eternal standard of Mercedes-Benz. Therefore, everyone who buys a Mercedes-Benz can drive his own car and experience it. I feel that after the first car is sold, I have a file, so I bought a Mercedes-Benz, and I became a member of the Mercedes-Benz family, and I can provide all-round services. Mercedes-Benz has 1,7 maintenance wars in West Germany alone, and more than 5, people are engaged in maintenance and repair work on expressways. On average, there is a Mercedes-Benz maintenance battle every 25 kilometers, and buyers just drive. Once something goes wrong, it usually takes less than half an hour to make a phone call. The advantages of "Mercedes-Benz family" are reflected in thoughtful after-sales service and lifetime warranty. Not only in Germany, but also in 171 countries and regions around the world, * * * has more than 4,3 maintenance points with more than 7, employees. High quality and high reputation are the treasures of "Mercedes-Benz" hidden in this century-old shop.

"Exquisite, reliable and durable" is the tenet of Mercedes-Benz. In order to maintain high quality and develop new technologies, Mercedes-Benz spends as much as $4 million on research and development every year. Exquisite shape, constantly updating the traditional and smooth characteristics of Mercedes-Benz itself, at first glance it feels like "Mercedes-Benz". It first developed and applied gasoline injection.

take the lead in realizing automobile electronization. Mercedes-Benz was also the first to use diesel engines in luxury cars, and its racing car won more than 4, championships in the history of racing. Racing is usually a "test field" for creating new automobile technology. Every year, more than 1 vehicles are used for various reliability tests such as safety collision, and the general vehicles tend to be scrapped after driving for 1, kilometers. However, it is not uncommon for Mercedes-Benz to travel 3, kilometers to maintain good performance. Strict manufacturing and excellent material selection are the reliable and durable foundation of Mercedes-Benz. Mercedes-Benz also gives people special enjoyment in terms of safety and reliability. Mercedes-Benz is much more expensive than similar cars, but it is reliable and durable. The maintenance cost is much lower than that of other cars, so after calculation, running Mercedes-Benz is actually very cost-effective, not to mention that you have won the reputation of "the first card in the world".

Mercedes-Benz has gone through a hundred years. From the birth of the car to today, "Mercedes-Benz" sprints in today's car forest with its infinite vitality, and Mercedes-Benz runs on the long road of distant cars. Let Mercedes keep running. Who will stop it? May it be young forever.

in June, 199, the company applied to Daimler to register Trident as a symbol of automobile, symbolizing mechanization in landing, water and air. In 1916, a circle was added around it. Four small stars were embedded in the circle, and the word Mercedes was written below. "Mercedes-Benz" means happiness, which means that the cars produced by Daimler will bring happiness to the owners.

Daimler applied for the patent right of Samsung logo in 199, but Ben Ci is a round badge. The logo of Mercedes-Benz comes from Daimler's letter to his wife. He thinks that the stars he draws on the house at home will bring him good luck. Trident star also symbolizes the development of Mercedes-Benz in the three directions of land and sea. In 199, in order to commemorate the mass production of his VELO car, Mr. Daimler changed the gear pattern in Trident to laurel branches to show victory. The "Mercedes" in the logo was named after emiljellinek's beautiful daughter. "Mercedes-Benz" means lucky in Spanish. Unfortunately, this beautiful woman died in an unhappy marriage at the age of forty, but the practice of naming her after her spread like wildfire. In 1916, the star logo and Mercedes-Benz finally merged into one, and with the merger of the two oldest automobile manufacturers, the manufacturers applied for a patent right for the trademark again, and the star logo in this circle evolved into today's pattern, which is still in use today. And become one of the top ten famous trademarks in the world.

the only stipulation here is that there are four C-class sportcoupe, CL, CLK and CLS sports cars, and two SL, SLK and SLR sports cars, instead of C-class chassis using CL, CLK and CLS.

automobiles: class c, class e and class s.

station wagon: class a, class b, class c, class e and class r.

four-door four-seat sports car: CLS class

two-door four-seat sports car: C-class SPORTCOUPE, CL class and CLK class

two-door four-seat soft convertible sports car: CLK convertible

two-door two-seat hardtop convertible sports car: SL, SLK, SLC.

SUV:ML, g, GL

supercar: numbers and letters behind SLR

model:

15, 17, 18CDI, 2CDI, 2TURBO, 2 compressor, 22CDI, 28, 32, 32CDI, 35.

CDI means direct injection in cylinder.

TURBO means turbocharging.