Trademark transfer is the transfer of trademark exclusive rights, and the trademark transferee must pay the trademark transfer and transfer fees. When many trademark transferees buy a trademark, they will want to know the value of the trademark and judge whether the price of the trademark they buy is feasible. How to judge the trademark transfer? What is the value of the "old trademark"?

The so-called "old trademark" refers to a trademark that has been registered and used by others, not the registration time of the registered trademark. The key to judge the value of such trademarks must start from the following aspects:

1. Trademark types

In China, there are 45 categories of trademarks, including popular classification and minority classification. Popular classification is a very popular type in today's market, while minority classification is neglected, so in judgment. "Old trademarks" should be analyzed when they are valued. If they are popular trademarks such as Category III, Category 9 and Category 25, the longer they are used, the greater their value will be. However, the sales of minority trademarks in the market are general, and the value has little to do with the application time, and the value will not be very high.

period of validity of trademark 2. trademark

according to the requirements of the trademark law, the registration period of a trademark is 1 years. After the expiration of the validity period, the trademark owner needs to go through the formalities of trademark renewal. Therefore, judging the validity period of an "old trademark" trademark must depend on its value. Generally speaking, the longer the validity period of a trademark, the greater the value, and the lower the value closer to the validity period.

trademark registration step 3

there are many steps to apply for and transfer a trademark. Generally, the more complicated the steps of trademark registration, the worse the stability and the lower the value of the trademark. Such trademarks are likely to be in the stage of being opposed.

time to apply for a trademark

The faster and longer the trademark application time, the higher the market awareness and the higher the value. If the trademark is a relatively small trademark, that is another matter.

besides the time of registration, the value of "old trademark" is also related to the validity period of the trademark. The type is related to the registration procedure. Therefore, in order to ensure the quality of the trademark, we must judge it from the above aspects.