Governments at all levels should play a leading role in supporting, standardizing and guiding the development of e-commerce of agricultural products such as Tmall e-link. First, it is necessary to increase financial input, integrate existing information infrastructure resources, and build a multi-level agricultural information network covering rural areas. The second is that each
The government should introduce preferential policies to encourage, vigorously promote the construction of agricultural products online trading market, constantly guide leading agricultural enterprises and farmers to carry out e-commerce, and give appropriate rewards to agricultural enterprises and farmers who carry out e-commerce.
Encourage. It is necessary to actively develop online trading of agricultural products with local characteristics, gradually realize multi-variety and full coverage, and strive to promote the transformation of circulation formats of local agricultural enterprises. The third is to establish and improve agricultural information laws and regulations and agricultural e-commerce.
Strategies to ensure the security of network environment. Fourth, strengthen market supervision, break the division between departments and regions, strengthen regional cooperation, establish a market environment conducive to the development of online trading of agricultural products, and make the e-commerce of agricultural products develop healthily and orderly.
Development.
2. Strengthen the construction of agricultural e-commerce infrastructure. First of all, we should strengthen the website construction and maintenance. Organize the establishment and improvement of large-scale comprehensive rural informatization websites and e-commerce websites at the township level, and establish banks.
Industry or comprehensive agricultural products professional website, actively support and encourage agricultural products production enterprises to speed up information construction, and promote the extension of information service network to industrialized leading enterprises, agricultural products wholesale markets, intermediary organizations and farmers, and actively
Guide farmers and agriculture-related enterprises to participate in e-commerce at multiple levels and through multiple channels. At the same time, it is necessary to stimulate farmers' online consumption by reducing the cost of surfing the Internet. The second is to develop and integrate information resources and establish cross-departmental, cross-industry and cross-regional
Information management and cooperation mechanism, open up stable information exchange channels, and realize the compatibility and * * * sharing of agricultural data; Accelerate the construction of early warning and supervision system for agricultural products market, standardize market behavior, and improve the quality and level of information service.
3. Accelerate the brand building of agricultural products. From the perspective of market prospect, the sales of agricultural products are welcoming consumption upsurge, but at present, the development status of online marketing of agricultural products generally lacks brand awareness, information is closed and resources are scattered.
Therefore, it is very important to accelerate the cultivation of enterprises with certain scale through brand marketing. It is necessary to strengthen the brand awareness of farmers and agriculture-related enterprises, make use of brand management, make great features, and take the initiative to purchase scattered materials from farmers through resource integration.
Goods, let some enterprises with processing ability carry out deep processing, unified packaging, and develop the model of "farmers+online stores+companies".
4. Vigorously promote the standardization of agricultural products. The standardization of products directly affects the correct transmission of agricultural products information, and then affects the circulation speed and transaction of agricultural products. We should give full play to the organization and guidance role of government departments.
Use, joint industry associations, research institutions, logistics enterprises, increase research on technical standards, measurement standards, business service standards and cost calculation standards of agricultural products, formulate national and industry standards, and engage in production in strict accordance with the standards.
Production and business activities. The standardized control of the production process, especially the production of pollution-free agricultural products, must be strictly controlled under the national monitoring indicators and processed and circulated in strict accordance with the relevant national agricultural product processing standards.
Turn around.
5. Cultivate modern farmers and agricultural products e-commerce talents.
Cultivating modern farmers who master modern agricultural knowledge, business knowledge and network technology is the prerequisite for the promotion of agricultural e-commerce. First of all, farmers should be trained in information technology and e-commerce. The second is to strengthen the cultivation of agricultural products e-commerce talents, speed up the construction of farmers' brokers and improve the quality of rural information personnel. Strengthen the training of agricultural information management and service personnel at all levels and improve their ability to organize and develop agriculture.
Industry information system construction ability and its own service level, improve the social foundation of agricultural products e-commerce application.
6. Strengthen the construction of agricultural product logistics system. The survival time of fresh agricultural products determines that the circulation radius of agricultural products is limited.