The more famous one is the "Xiaojin" brand sea cucumber from Haibin Supermarket. "Hainbin Xiaojin" is the first service trademark registered with a personal surname in Shandong Province. It was founded by Jin Xifeng, a food store salesperson of Qingdao Haibin Food Co., Ltd. "Hainbin Xiaojin" has won the honorary titles of Qingdao's first batch of service stars, national commercial service brands, etc.; "Hainbin Xiaojin" brand series products have successively won Qingdao Famous Trademark, Shandong Province Famous Trademark, and National Conformity Assessment Reliable food with quality standards. The seaside time-honored brand was founded on Zhongshan Road, has its origins on Zhongshan Road, and extends from Zhongshan Road to the whole city. It is an authentic time-honored enterprise serving four generations of Qingdao people. Haibin Company was the first in the industry to build a dry seafood quality testing laboratory, and each batch of products can only be sold after passing the test. Since 2005, Haibin Company has introduced advanced modern biotechnology to produce FD instant freeze-dried, ready-to-eat, salted and other sea cucumber series products. After multiple experimental tests, various nutrients have not been lost at all, ensuring the original taste.