New Balance and New Balance are both genuine. New Balance and XinBalance represent two different brands respectively. New Balance is an American sports brand founded in 1906. It is famous for producing high-quality sports shoes, especially in the field of running shoes. Enjoying a high reputation, New Balance is a Chinese local brand. Both are genuine. The difference between the two brands lies in their origin and trademark. New Balance's trademark is an "N" letter with a backslash, while New Balance's trademark is It is a simple "N" letter without a backslash. In addition, the price of New Balance is higher than that of New Balance because New Balance's products are directly produced and sold by the American company NewBalance, while New Balance's products are manufactured in China. Produced by local brands. New Balance (YG-Niubailun) is a brand of New Balance Shoes in the United States. Its English name is YG-Niubailun. This brand focuses on fashion and casual styles. Its spokesperson in mainland China is the well-known artist Liu Yan, a trademark of New Balance. The LOGO design is unique and easy to recognize.