Kunbaida Jewelry was established on August 6, 1993, with only 150,000 yuan. Chairman Ma Luoji, with his keen market perception, is optimistic about the potential and continuous development of the jewelry market. In response to the rising market demand, we have continuously increased investment and expanded business varieties and business areas. Based on the business purpose of "honesty and hospitality", we have now developed into a comprehensive enterprise integrating jewelry and jade research and development, design, production and processing, and cultural promotion. An international professional jewelry business organization integrating , wholesale and retail. The company has its own jade mines and processing plants, with direct supply of goods, and outlets throughout Kunming and other prefectures. Among them, the branch in Kunming, the provincial capital city, has an operating area of ??more than 10,000 square meters, and has opened image stores in Beijing, Sichuan and other places. store, the farthest branch has been stationed in North America. Since the establishment of the company, it has established a high reputation at home and abroad, and its sales are among the best in the national jade jewelry industry.
1. Honor bears witness to quality
Kunbaida Jewelry has always had the belief that it must continue to provide consumers with the highest quality products under any circumstances. Through unremitting efforts, Kunbaida Jewelry Company has successively won titles such as "The First Spring City Gold Store" and "China Famous Brand". In August 2008, Kunbaida Jewelry Company obtained the right to use the certification trademark "Natural Jade" and On November 11, it won the title of "Excellent Safe Store in China's Jewelry Industry". On March 9, 2009, Kunbaida Jewelry became one of the first 15 companies in the Chinese jewelry and jade jewelry industry to receive AAA credit rating.
2009 China Jewelry and Jade Jewelry Appraisal
2. Production, processing and management
The company currently has more than 1,600 employees and has established a raw material purchasing department, product The R&D and design department, product production department and other departments are responsible for a series of business activities such as product procurement, production and sales. From raw material procurement, design and production to engraving, grinding, polishing, warehousing, inspection (certificate production), distribution (including wholesale, retail, inlay), sales, after-sales service and other production, processing and sales processes, there are strict and clear execution standards and Quality inspection system standards. We have independently developed the B F V 500 computer management system and established a comprehensive production and operation management model integrating production management, quality control, brand operation, large-scale wholesale operations, and self-operated flagship stores. In December 2004, the company passed the ISO 9001:2000 international quality management system.
3. Design and innovation
The company strengthens the improvement of technical strength and the construction and reserve of talent teams, and spares no financial resources to invest in production technology innovation to support, only for the research and development of new products. Technically, jade raw materials cost nearly one million yuan every year. Innovation is important in design. The design and processing personnel of Kunbaida Jewelry break the convention and boldly innovate. The first is the innovation of concepts; the second is the innovation of materials and styles such as production, inlays, and accessories; the third is the innovation of patterns; the fourth is processing technology. Innovation; do not stick to existing experience and logical rules of general thinking, but skillfully apply highly flexible, novel and unique ways of thinking to design drafts and works, making the works unique.
4. Brand building and marketing
The company has established a complete CIS corporate image design system, which has made detailed specifications for the corporate spirit, corporate values, and corporate goals. , while adhering to brand building, we also continuously enrich and enhance the corporate culture and strengthen the cohesion and reputation of the company. The company invests nearly 10 million yuan in media promotion and brand marketing every year. In addition to a series of main media promotions, it also carries out parallel auxiliary promotion models such as outdoor media advertising and pedestrian street plaza promotions.
5. Talent team building
The company has millions of yuan in training funds for employee training every year. Based on the employees' own qualities, professional knowledge, and professional skills, employees are trained three times a year. above training. We also select managers to visit outstanding companies at home and abroad to learn about the world's top jewelry design, processing and business services, hoping that through tireless efforts, we can create a fashionable atmosphere that combines Kunbai jewelry tradition with fashion.
6. The service path of Kunbaida Jewelry
Kunbaida Jewelry has a complete and standardized customer service system to provide consumers with worry-free pre-sales, sales and after-sales. Serve. In addition to after-sales service, Kunbaida Jewelry also provides two additional considerate services. Kunbaida Jewelry provides gold jewelry and platinum jewelry that can be exchanged for new ones. At the same time, if the customer is not satisfied with the jewelry style, some jewelry can be changed for the customer if the processing technology allows. In Kunbaida Jewelry, only processing fees will be charged for changing the style.
7. Steadily expand the market
While Kunming Baida Jewelry Company has been developing steadily, it has also expanded and expanded based on the original store. The Kunming New Era Head Office has been comprehensively upgraded. Newly added Kunming New Era Block C store, 5F and 6F of Baida Xintiandi, Shangri-La store and Yuxi branch.
In 2009, the Kunming Jewelry Store located on the 6th floor of Kunming Xintiandi, the most prosperous Nanping Street business district in the central square, was the Block A store of Kunming Jewelry. This was a brand new concept. The shopping mall here brings together the current young and fashionable jewelry elements, demonstrating the entrepreneurial spirit of Kunbai Jewelry Company to keep pace with the times and constantly innovate. After continuous adjustments and improvements, Kunbaida Jewelry Block A store (6th floor of Baida Xintiandi) has completed a comprehensive image upgrade on the occasion of Kunbaida Jewelry's 16th birthday, and has been presented to customers with a brand-new image.