Recently, business friends will clearly feel that consumers' tastes have changed - they need to eat in style, dress with brand recognition, buy new cosmetics, mobile phones are constantly changing, and even a pack of toilet paper It all has to be the work of a certain company

Faced with this trend, various industries have pushed trademark and brand strategies into the fast lane. However, for most companies, the most important thing is how to obtain a registered trademark. trademark. What is a registered trademark? Please bypass Baidu. What I want to do now is to take stock of the ways to obtain a registered trademark.

Method 1: Apply for registration and obtain the trademark by yourself

With this method, you can submit the trademark you use or plan to use to the trademark authority in accordance with the conditions and procedures stipulated by law. After the registration application is reviewed and approved by the trademark authority, the exclusive right to use the trademark will be obtained.

Advantages: low cost, reflecting one’s own creativity and personality.

Disadvantages: It takes a long time, requires imagination, and is risky.

Method 2: Purchase a trademark through trademark transfer

The registered trademark itself can be used as a special trademark, and the rights and interests can be transferred through contract transfer. Whether you are a business or an individual, you can obtain a registered trademark from another person and obtain a registered trademark after going through the registration transfer procedures.

Advantages: simple and crude, fast, low risk, can be used immediately.

Disadvantages: In addition to the relatively high cost, there are too many resources.

Method 3: Capital investment enjoys the right to use registered trademarks

Enterprises obtain registered trademarks by accepting other people’s registered trademark rights as shares, and use other people’s registered trademarks as the other party’s after value evaluation In the form of capital contribution, the other party is given corresponding shares and the registered trademark is converted into the registered trademark of the enterprise after going through the transfer procedures of the registered trademark.

Advantages: saves time and is relatively simple to operate.

Disadvantages: Price evaluation is difficult to control, rights disputes are difficult to resolve, and ownership is not owned by oneself.

Method 4: Authorize and obtain registered trademark rights

Enterprises obtain the right to use registered trademarks of others through trademark licensing, especially exclusive licenses, within a certain geographical scope Obtain the exclusive right to use the registered trademark.

Advantages: short time consumption and simple process.

Disadvantages: The license fee is high, the ownership is not yours, and the time limit should not be too long. For failure cases, please refer to Jiaduobao and Wanglaoji.

At present, the above are the four main ways for enterprises or individuals to obtain registered trademarks and the right to use registered trademarks, and each applicable group has its own preferences. Today, for small and medium-sized enterprises alone, applying for registration and purchasing a trademark are more suitable methods, while stock ownership and licensing do not need to be considered due to risk issues.

If you have to say what is most suitable, then the editor believes that direct purchase of trademarks through trademark transfer is a better choice. Reason: efficiency, stable efficiency. Trademark transfer is the fastest and lowest-risk method, and higher expenses can be recovered through early marketing. Business owners who have experienced ups and downs in the business world should understand this concept better than the editor.

In addition, good products and high-quality services are the basis for all companies to achieve their brand dreams. Therefore, serving customers with excellence is to develop yourself step by step.