Marketing strategy (hereinafter referred to as 4P strategy) is a process in which an enterprise takes the customer's demand as the starting point, obtains the information of customer's demand and purchasing power according to the experience and the expectation of the business community, organizes various business activities in a planned way, and provides customers with satisfactory goods and services through coordinated product strategy, price strategy, channel strategy and promotion strategy (modern marketing strategy should be combined with political rights and public relations strategy, hereinafter referred to as 6P).

Marketing strategies include: price strategy, product strategy, channel strategy and promotion strategy.

Price strategy mainly refers to the pricing of products, mainly considering cost, market and competition. , and enterprises are pricing products according to these conditions.

Product strategy mainly refers to product packaging, design, color, style, trademark and so on. , giving the product characteristics and leaving a deep impression on consumers.

Channel strategy refers to what channels enterprises choose to make products flow to customers. It has many kinds, such as direct sales and indirect channels (distribution, distribution, agency, etc. ), and enterprises can choose different channels according to different situations.

Promotion strategy mainly refers to the purpose that enterprises use certain promotion means to sell products and increase sales. There are many ways, such as discount, cash back, lucky draw and free experience.

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