1. Famous brand registration means copying, translating, and imitating well-known trademarks to register trademarks. The most typical one is to use well-known domestic and foreign trademarks as suffixes or prefixes, such as ××Crocodile, Valentino× ×. In fact, referring to famous brands is a very cliché. The purpose is to confuse consumers and mistakenly think that they are famous brands or are related to famous brands. There is still a market for this kind of trademark application idea, because ordinary people have limited recognition ability, and those who rely on famous brands can often rely on this method to quickly open up the market in a relatively short period of time. Although we can find examples of those who copy famous brands and become famous brands themselves, in the current market legal environment, this method is by no means a long-term practice for a formal company. When "Zhejiang Crocodile" turned itself into a famous brand, it was sued and the trademark it worked hard to cultivate was in vain. Once consumers recognize the behavior of copying famous brands, it will have a very bad impact and make people hate it. This behavior of copying famous brands itself is a trademark infringement, and the current crackdown is very severe. It is not worth doing this method for the long term of the company. 2. To be close to a celebrity is to use the name of a celebrity or its homophone to register a trademark. For example, use "Xie Ting Feng" (Nicholas Tse) as a trademark for antidiarrheal medicine, use "Bin Laden" (Bin Laden) as a trademark for lighting, etc. There was a very lively incident recently. There was a person named Yukimura in the literary and art circles. His name was used to register a condom trademark. It is said that he was very angry and planned to sue the applicant and user. If a celebrity directly uses the celebrity's name to register a trademark, it will infringe on the prior rights of others, and the trademark will be revoked even if it is registered. Therefore, the celebrity's name cannot be used directly. As for using the celebrity's homophones, these homophones can also be used. If you find the corresponding meaning, you can register it. However, if a celebrity files an objection during the trademark application stage, it will be difficult for the trademark to be registered for at least four years. Even if it is registered, the celebrity may have been forgotten by the public in a few years. The trademark It also loses its celebrity effect and becomes a laughing stock for others. Therefore, it is not advisable to follow celebrities. 3. Follow hot spots and register trademarks with the names of hot spots and major events. In recent years, there has been an interesting phenomenon in the trademark field: whenever a major event occurs, you can always hear someone applying to register a trademark related to it. For example, Typhoon "Maina" caused a lot of noise, and "Maina" was rushed to register. After the Shenzhou V was launched into space, the "Shenzhou V" was immediately registered as a trademark... There was a very early example in Pong Hot Spot - "Universal" brand cigarettes. As early as the 1980s, at a Spring Festival gala, a crosstalk actor Ma Ji performed a show to promote "Universe" cigarettes to everyone. This brand of cigarettes did not exist at the time. A cigarette factory in the Northeast immediately applied for "Universe" brand cigarettes and actually used them in cigarettes. This is probably It is the earliest smoking hot spot. You can ask how many people know about this kind of cigarette now? Hot topics are the same as celebrities. Today's popular figures and hot events will have long been forgotten by the public after the trademarks are registered two years later. Therefore, such trademarks do not actually have much meaning and will not have much value. Trademarks are like naming a child. Each trademark applicant has its own expectations for the trademark, which has cultural connotations and is not just a random name for a cat or a dog. Modern people are impetuous and have insufficient education. It is difficult to choose a trademark with profound cultural heritage like a century-old brand. The above methods are basically undesirable and even violate the provisions of the Trademark Law. They are infringements and are not worthy of reference by those who really want to make a career. In fact, trademarks also have their own regularity. Trademarks can be divided into four categories: fictional trademarks, arbitrary trademarks, implied trademarks and narrative trademarks.

A made-up trademark is a trademark composed of made-up words (words that do not exist in real life). Because they are words that do not exist in real life, this kind of trademark has no connection with any goods or services. For example, the trademark of Haier Group " Haier"; the name of any trademark exists in real life. For example, "Apple" is a common word and cannot be used as a trademark of apple itself or fruit. It is used as a trademark of asp.cn/" class="wordstyle"gt; computer , it has nothing to do with the goods or services it specifies; although a suggestive trademark hints at the characteristics of the goods, it can still be used as a valid trademark because it is imaginative rather than directly descriptive. For example, "Jieeryin" is used as a trademark for cleaning fluid for women. , although it implies certain characteristics of the goods, it does not directly indicate how good the effect is, and it is still a valid trademark; narrative trademarks directly describe the characteristics of the goods or services, such as "Yonggu" is used as a trademark for locks, directly It describes the characteristics of a lock - strong and obviously exaggerated. Even if it is really strong, it cannot be strong forever. The most basic function of a trademark is to distinguish the source of a product or service. A trademark must have the most basic function. The minimum attribute is that it is distinctive. The more distinctive it is, the stronger its distinguishing function. Among the four types of trademarks, fictitious trademarks are the strongest, followed by arbitrary trademarks and suggestive trademarks, and narrative trademarks are the weakest (some people may be concerned about this). If you are wondering, this involves the theory of trademarks, which will not be discussed in this article). Countries around the world stipulate that narrative trademarks lack distinctiveness and are not allowed to be used to register trademarks. However, our favorite use is narrative trademarks, and we wish we could use them all over the world. The most colorful words on the Internet, the words that best express the function and use of the product, are registered. There is a washing product registered as "Qiqiang", and I want to tell the world that the product has a strong cleaning ability. The second favorite is the suggestive trademark, and the third is the suggestive trademark. We like arbitrary trademarks, and people pay the least attention to fictitious trademarks. Our preferences are exactly opposite to the distinctiveness of trademarks, which fully shows how little we understand the trademark system. Among these four types of trademarks, we like them the most. The narrative trademark is basically prohibited from registration by law, implying that trademarks are greatly restricted. A good name for any trademark has already been registered by others. If you find one you are satisfied with, you need to make repeated inquiries, which is very time-consuming and economical. So why do we Don’t you focus on the most distinctive fictional trademark? A good fictional trademark can be recognized by consumers more easily than an ordinary trademark, and it is easier to increase the popularity of fictional trademarks. To register a trademark, let’s take a look at some better made-up trademarks, from which we can find some good methods of making up words: 1. Transliterate industry-related foreign language words that are not available in reality, but can be given a certain literal meaning, in line with Chinese Chinese words that people are accustomed to. For example, a jewelry company transliterated the English word diamond into "Diamond", which is an excellent fabrication. The literal meaning can be interpreted as "the jewelry produced by our company will be something you want to wear in your dreams." "This kind of translation is extremely appropriate for the jewelry industry. There are no restrictions on translating foreign language words, either transliteration or free translation. The key is the literal meaning after being translated into Chinese. 2. The foreign meaning of narrative nouns can be translated into Chinese. For example, "best" will definitely not be registered because it is too descriptive. However, if the English word "best" is translated into Chinese and registered, it will be different. "best" has been translated and used as a trademark by many companies, and one of them is translated into "必思" "Get" is still a very good trademark to use as a product trademark. Most people know about Hisense. Its trademark "Hisense" means "highly clear" in English. If "highly clear" is used as a trademark on a TV, it is impossible according to the provisions of my country's Trademark Law because of exaggerated functions. It was registered, but it was transliterated as "Hisense" but it was cultivated into a well-known trademark in my country. 3. We generally advocate that the company's main trademark should be consistent with the company's trade name, but when people think of it, they find that it has been registered by others. The famous Lenovo in my country suffered the misfortune of being registered abroad. But after all, Lenovo is Lenovo has a good solution. It translates Chinese into meaningless foreign language words and registers Lenovo as "Lenovo", which is a meaningless word.

4. It is a common way to register a company's trade name using Chinese pinyin. It looks very primitive and does not follow the trend, so this method emerged. The company's Chinese pinyin is spelled in a foreign language, and the pronunciation is equivalent to the Chinese pronunciation. , for example, the "Hongdou" group changed the pinyin of Hongdou to "hodou". 5. According to the characteristics of the industry, refine a newly coined vocabulary from your own corporate slogan. For example, "Duocai" of Shanghai Duocai Cotton Clothing Co., Ltd. is refined from "Cotton is like clouds, and the color is like a rainbow." . The methods listed above are only to broaden the idea of ????creating trademarks. Of course, there are many good methods of fabricating trademarks for everyone to further explore.