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How to transfer the franchise brand?

It depends on whether the franchise agreement signed at the time prohibits transfer to a third party.

Contractual provisions

(1) Under the conditions under which transfer is allowed, look at the conditions under which transfer is allowed.

(2) For example: written consent from the headquarters is required, etc. If the transfer is conditional and the headquarters does not agree, it cannot be transferred privately, which will also constitute an infringement and breach of contract.

(2) The contract that does not allow transfer clearly stipulates that transfer is not allowed according to the provisions of the Contract Law, which will constitute an infringement and breach of contract. In addition to infringement compensation, there may also be a violation of the contract. Such transfer The contract will be invalid and the losses will be even greater.

When you want to transfer your franchise store to a third party, it is best to be clear about the specific transfer standards and actual requirements, otherwise the consequences of blind transfer will be greater.

Franchise is a Chinese word, the pinyin is jiā méng, which means joining a certain group_organization. It can be expanded to the commercial field, which refers to the agency franchise of commercial brands.

Franchise is the ongoing contractual relationship between the enterprise organization, or the franchise chain head office and the franchise store. According to the contract, a unique business privilege must be provided, plus unconditional assistance in (personnel training, organizational structure, business management, product supply and marketing). The franchise stores also need to pay corresponding compensation.

There are many types of franchising business forms, which can be roughly divided into voluntary franchising, entrusted franchising and franchising according to the investment ratio and operating methods.

Features

1. There is a franchise owner who is the leader of the franchise chain.

2. The alliance leader owns the franchise, which can be products, services, business technology, trade names, labels, and other special powers that can bring business benefits.

3. The main link between the alliance leader and the franchisees is the contract.

4. Franchisees have ownership of their stores, and store operators are the owners of the stores.

5. Franchisees have the right to operate the headquarters of the alliance leader, and franchisees must operate in full accordance with a series of regulations of the alliance leader's headquarters, and they have no operational autonomy.

6. The headquarters is obliged to teach franchisees a complete set of business systems such as information, knowledge, and technology to complete their business, and at the same time grant franchisees the monopoly right to use store names, trade names, trademarks, service marks, etc. in certain areas, and continue to use them during the contract period. Provide business guidance.

7. Franchisees must pay certain paid fees to the alliance leader, usually including a one-time franchise fee, sales or gross profit commission, etc.

8. The alliance leader is a vertical relationship, and there is no horizontal relationship between the franchisees.

Related skills

1. In the early stage of joining, pay attention to reasonable fund raising and reasonable investment of funds

2. Control operating costs and plan purchases well. Strategy

3. Learn to manage employees.

4. Learn to manage customers and establish good customer relationships

5. Coordinate with the franchise headquarters for progress< /p>

6. Actively accumulate industry experience