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Why can’t the Enterprise account send star missions without a trademark?

Because this is stipulated by a special mechanism.

It is stipulated by the mechanism of this platform that star missions cannot be issued without a trademark.

Enterprise refers to a weapon name that often appears in European and American history. The word Enterprise is a polysemous word that can mean enterprising and courageous. There are many different versions of the translation of Enterprise. Generally speaking, it is more commonly translated as Enterprise, and some are also translated as Enterprise and Endeavor. Because the name "Enterprise" has appeared many times on French, British and American naval ships, and is so popular, the same name is often used on fictional things, such as the movie series "Star Trek" or TV series Various warships, spaceships, etc.