Is trademark transfer really worth millions? What are the precautions for trademark transfer? Is a trademark transfer really worth millions? What are the precautions for trademark transfer? (2) Can a trademark really be worth millions? This is really not something that can be said in one sentence. They also want iPads worth 400 million, and there are many trademarks that can be transferred for several hundred million. If the company gets bigger, a trademark transfer worth several million is really worth it. Intangible assets can actually bring tangible value! A trademark worth nearly 7 digits was acquired by an e-commerce platform. In June this year, Microland Network entrusted Bajie Intellectual Property to acquire categories 9 and 35 of Migou. After more than a month, across Beijing and Hangzhou, and after multiple rounds of negotiations, these two types of trademarks were finally acquired at a price close to one million. The Mi Yue trademark registered for more than 4,000 yuan was worth millions in 16 months. With the popularity of "The Legend of Mi Yue", not only Xiao Mi Yue and Liu Chutian became popular, but also a young man from Zhengzhou, Wang Chao. All this stems from the trademark Miyue. After Wang Chao read the novel "The Legend of Mi Yue", he fell in love with the word Mi Yue and wanted to open a pastry shop with this name, so he spent more than 4,000 yuan to successfully register the Mi Yue trademark. Sixteen months later, a food company in Guangdong offered 1 million yuan to purchase the trademark. Since trademark registration is becoming more and more difficult nowadays, most of the trademarks that you are interested in are transferred. Because it’s too difficult to register on your own. There is also the risk of rejection.