The role of intellectual property rights in business operations is as follows:

1. Protect products. Taking patents as an example, patented products can first eliminate imitation and copying by competitors and increase the market share of patented products in related product markets. Through the intellectual property rights owned by enterprises, they can produce and provide excellent products and services, and establish barriers with competitors, which can effectively prevent competitors from following up and imitating, and promote product market sales.

2. Defense. On the one hand, companies must protect their products from infringement, and on the other hand, they must prevent their products from infringing on the rights of others. Intellectual property rights are like shields that can effectively prevent conflicts from other companies. Establish the company's market leading position, maintain a monopoly position to some extent, and win customer loyalty and reputation.

3. Increase the intangible assets of the enterprise. Corporate assets include not only visible and tangible tangible assets, but also invisible and intangible intangible assets. The value of intangible assets is often much greater than the value of tangible assets. For example, the market value of a patent with high technical content or a reputable trademark is immeasurable.

4. Intellectual property rights are proof of an enterprise’s innovation capabilities. To understand a company's innovation capabilities, a simple way is to understand the company's intellectual property rights. The amount of intellectual property rights owned can strongly prove a company's innovation capabilities, which can be used to gain customer trust and establish a corporate brand. ?

The importance of intellectual property rights to enterprises

1. Preemption: The Patent Law stipulates a first-to-file principle for patent protection, and patent rights are awarded to those who apply for a patent first. Therefore, companies must first apply for patents for their inventions and creations.

2. Advertising: Sometimes the main purpose of applying for a patent is not for patent protection, but for advertising. For example, marking "Patented product, first created by our factory" on the product packaging for promotional purposes. Some people apply for patents in order to transfer technology, and patent documents become good advertisements for technology transfer.

3. Defense: One is to apply for a patent to prevent others from misappropriating one's products and methods, and then falsely accuse oneself of "infringement"; the other is to disclose the invention content in patent documents and disclose the patent The content of the application is to prevent others from applying for a patent first and suing themselves in turn.