Tmall is a relatively large online mall at present, and the quality guarantee provided by the platform is 100%. In addition, Tmall stores have many other high-quality services, so Tmall stores have won the trust of consumers with these high-quality services, and many businesses want to settle in Tmall, so the threshold for entering Tmall stores is getting higher and higher now. Every merchant who wants to enter the Tmall store must know the rules of the Tmall store in advance, so as to make corresponding preparations in time and improve the success rate of opening the store.

Let me introduce it to you. What are the application conditions and fees for Tmall stores?

First, Tmall store requirements:

1. Requirements for settled businesses: Tmall stores require businesses to be enterprises and have relevant business licenses; The registered capital of the enterprise shall not be less than RMB/kloc-0.00 million yuan.

2. Tmall stores need to pay a deposit: this is different from Taobao stores. The deposit of Tmall store must be paid, and the guaranteed amount of Tmall store is very high.

3. Need to provide proof: some brands or manufacturers need to provide business licenses and tax registration certificates that have been certified and recognized by China (with general taxpayer qualifications). Trademarks that require national certification-self-recommended brands need to provide trademark registration certificates (that is, R marks), and these enterprises should participate in quality services, such as returning goods for seven days without reason.

Second, what information do I need to prepare for entering Tmall?

1. Company business license

2. Legal person ID card

3. Account opening permit

4. General taxpayer qualification

5. Fresh company seal

Third, the Tmall store application fee:

1. According to the nature of the store, the deposit amount of the store is as follows:

A. Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 654.38 million yuan, and the deposit for stores holding registered trademarks is 50,000 yuan;

B. Franchised stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 6,543.8 yuan +0.5 million yuan, and the deposit for stores holding registered trademarks is 6,543.8 yuan +0.5 million yuan;

When the store deposit is insufficient, the merchant needs to make up within 15 days. If it is overdue, Tmall will supervise the store until it is completed. Special categories are calculated separately.

2. Tmall's annual technical fee: divided into 30,000 or 60,000 grades. The annual technical fee will be refunded according to your sales in that year. For example, whenever an order is placed, Tmall will deduct the commission charged in real time. If this commission is all the annual technical fee you paid in that year. The annual fee for this technology will be refunded.

3. Tmall fee "commission": it is the commission deducted by Tmall in real time whenever there is an order, generally between 3% and 5%.