Revealing the secret, seven methods teach you how to choose an intellectual property agency gracefully

At present, in the international environment, with the increasing value of intangible assets of enterprises, the degree of attention to intellectual property is increasing, intellectual property is everywhere, and various intellectual property agencies have mushroomed in people's field of vision.

However, many agencies are not professional or even formal, but in order to get more trademark patent agency rights of enterprises, they "confuse" customers with promises of low price, all-inclusive and 1% approval, especially for foreign trademark registration with long time period and many registration links, it is easy to delay the opportunity of trademark registration of enterprises and cause harm to the interests of enterprises because of unprofessional and irresponsible agencies. This requires our business leaders to keep their eyes open, distinguish the professional level and industry characteristics of trademark agencies, and choose the right trademark agency correctly.

here is an objective analysis from seven aspects for your reference.

To judge whether the intellectual property agency is the best choice (please consider the following "hard indicators" comprehensively):

First, whether it is the filing agency of the State Administration of Trademarks. (This is one of the prerequisites to measure whether a company is formal)

Inquiry method: directly enter the company's short name or full name to see if it is displayed in official website, and you can determine whether it is a filing unit.

second, whether the agency's own brand trademark has been registered. (If you can't register your own trademark, it means that the agency's brand awareness and trademark registration pass rate are weak, so how can you register a trademark for a customer?)

Inspection method: directly check whether there is a trademark certificate of the brand, or directly check with the General Administration of Trademarks in official website.

query method: extract the Chinese and English trade name of the agency company, such as Najie Intellectual Property Agency Co., Ltd., whose Chinese trademark should be Najie, and then select 45 types of services from the query website to query.

third, whether the company has been established and operated for more than 5 years. (This is related to the risk of bankruptcy. Because the trademark service cycle is generally 1-3 years, and the registration cycle of many foreign trademarks is more than 3 years, the agency needs to ensure long-term follow-up service after receiving the payment, so the establishment time is an important indicator of the stability and professionalism of the service. Many poorly managed companies in the trademark industry usually choose to close the company to avoid responsibility because there are too many accumulated cases after 3 years, so choosing a professional trademark agency with a registration time of more than 3 years is the minimum guarantee.

inspection method: it's very simple. Look at the registration time on the original business license, or look up the brand name of the company in Baidu search, and then look at the reported information after 1 pages, such as entering Najie Intellectual Property in Baidu, or looking up the establishment time on the official website of the local market supervision administration.

fourth, see whether the company as a legal person has passed the age of 3, at the same time, see whether the legal person has strong connections and whether the legal person's character is excellent. (In recent two years, the entry barriers for trademark agencies are very low. Some enterprising post-9s will choose this industry to start businesses, but trademark agencies need to settle down. Starting a trademark agency after the post-9s will have great risks, weak risk-taking ability, weak professional level and relatively weak psychological commitment. The agency case itself is a troublesome job, which needs to be settled and accumulated. It is easy to close down when starting a trademark agency after the post-9s.

Some salesmen jump out to register a company to help their clients with trademark cases after selling in a trademark agency for a period of time. Those who are even more ungrateful leave the original agency and set up another agency, stealing the customer information of their old club and enticing customers to give them to a new company registered by themselves at a low price. We should be extra careful about this kind of villain, and do business first. If the company law is not moral, it will be extremely worrying to cooperate with this company. A legal person with a strong personal relationship will pay attention to the influence of the circle of contacts and will not do anything irresponsible to customers.

inspection method: go directly to the office where the agency company is registered to find out the age and contacts of the legal person in person, or find out whether the legal person has taken photos with some celebrities in official website, the agency company, and judge whether the legal person's character is good or bad from whether the elders around the legal person approve it. If the approver will have photos as evidence, the most direct and effective way is to find out from the colleagues or bosses of the legal person's old employer.

5. Have you been operating in the same office address for more than 3 years? (This is related to the stability of enterprises. Since the period of trademark registration in many foreign countries is more than three years, it requires a stable enterprise to take on enough responsibilities. If an enterprise changes offices frequently, it will be suspected of evading its responsibilities.).

VI. Whether to implement ISO system management. (international systematic management of service process can effectively avoid mistakes and reduce registration risk, with high success rate and safety. A trademark agency that has not been certified by a third party or even implemented ISO system management will encounter many unfavorable factors in the registration process, which will affect the smooth certification of the trademark.)

Inspection method: directly check whether the company has an ISO system management certificate certified by a third-party authority.

VII. See if there are a large number of successfully registered trademark cases. This is the most important thing. Trademark registration should be result-oriented. Any trademark agency that does not aim at successful registration is a hooligan. Unsuccessful trademark registration means that the time and energy we spend are wasted, and it affects the company's development. To find a trademark agency, we must find a large number of companies that have successfully registered trademarks, especially foreign trademarks. The registration of foreign trademarks is complicated and the process is long. At present, trademark agencies are insincere, and some newly established companies are holding successful cases of other companies.

We should have a discerning eye for right and wrong. Once we find that the company regards a case represented by another company as its own as a successful case, even if there is no charge, we will not spend time and energy with him, especially if it takes time and energy, the risk of trademark registration is extremely high, and it is even impossible to register successfully. Because recently, some trademark agencies that have been established for a short time have won the trust of customers at a low price, and then directly closed the company after charging a large amount of customer fees at a low price. If they encounter a newly established company and are lured at a low price, they should be extra careful. Trademark registration is a major event related to the company's intangible assets and brand operation. It is better to miss it than to find a trademark matter of a company agency that has the risk of running away with money.

inspection method: Chinese trademark: the official will issue a successful registered trademark certificate to the company from time to time, and attach a checklist of the issued trademark certificate. The checklist contains the trademark registration number. Check the trademark registration number provided by the company at the Trademark Office in official website, and check whether the agent below is the company. Enter the registration number to find out which agency is. Trademarks of other countries: (1) See whether the application date of the trademark is earlier than the establishment time of the agency; (2) Ask the trademark agency to produce a written contract to represent the trademark.

to sum up, what kind of intellectual property agency is good? The key is the strength and qualification, which are the most important hard indicators. These two are directly related to the success rate of trademark registration. Only by choosing the right one can you escort your trademark registration.

Finally, Xiao Na once again warmly reminds all merchants to keep their eyes open, not to be blinded by all kinds of exaggerated concessions and 1% guaranteed promises, but to pay attention to the real qualifications and strength of the agency, especially international intellectual property rights. Only an agency with strong strength and professionalism, rich successful cases and experience, and a more thorough understanding of intellectual property law, especially international intellectual property law, can provide a strong guarantee for your brand registration.

Editor: Xiao Na @ Najie Intellectual Property

Article Source: Najie Intellectual Property WeChat official account najieip