Does the actual trademark font used have to be the same as the registered trademark font?
Chinese culture is extensive and profound, its characters are rich and colorful, and its writing styles are diverse. There are many changes in Xing, Cao, Li, Kai, etc. The appearance of the same character in simple and traditional Chinese characters is very different. Therefore, whatever font is registered should be used, which is a principle that has always been adhered to in trademark management. However, in trademark management, for minor changes (such as: registered in handwriting, but in use in printed font; registered in italics, in use in bold), the exclusive right to trademark can generally be maintained; however, trademark registration It is better to re-register the font form used.
Article 37 of the "Trademark Law" stipulates: "The exclusive right of a registered trademark is limited to the trademark approved for registration and the goods approved for use." Therefore, after a word is registered as a trademark, if the registered trademark If the characters are simplified characters but traditional Chinese characters are used in practice; or if the registered characters are traditional characters but simplified characters are actually used, it shall be regarded as voluntarily changing the text, graphics or combination of the registered trademark, which may be changed in accordance with Article 30 of the Trademark Law prescribed processing.
Some people believe that registered printed characters, especially alphabetic characters, can be expressed in writing during use. Such font changes in alphabetical forms are not only allowed, but also given a multi-faceted protection. That is to say, the printed characters are considered to be registered, and any characters used without authorization by others that are the same as the printed characters will be punished.
Actually this is not entirely correct. First, the same letter can have a very different appearance due to different writing methods; second, different letters can be considered to be the same letters due to different writing styles. Therefore, we must adhere to the principle of "protecting exclusive rights to trademarks is limited to approved registered trademarks". For standard printed words without originality, the scope of protection is smaller than the scope of protection for words in other writing styles in terms of whether the words are similar. Therefore, trademark registration It is best for people to register a word trademark that expresses their own style, so that the distinctiveness of the trademark can be reflected in the written form.
What font is good for trademark registration?
When registering a trademark, there are two ways to process the text:
One is design and processing, which is designed by the designer. A unique font that does not belong to any existing font. In addition to being beautiful, reflecting the corporate culture, and better integrating with graphics, the designed fonts are also highly distinctive in the use of trademarks.
Usually, in order to improve the registration success rate of some trademarks that are not very distinctive, the text can be designed to enhance its distinctiveness.
The second is to choose among existing fonts. When registering a trademark, if the applicant does not have any font requirements, he or she may consider using more common and concise fonts such as bold, Song, imitation Song, and regular script. There are three reasons for this:
1. As the font of the trademark name actually used by the product, it is difficult to not change it as required by the trademark law. In most cases, consumers regard the registered trademark as the same as the product name. In order to adapt to market changes, differences in product packaging and other reasons, the font and structure of the trademark will inevitably change. If it is still used as a registered trademark, it will violate the trademark law. The solution can be to regard the designed trademark text as the name of the product and packaging decoration, while the registered trademark is placed in other locations without any changes and the trademark is well marked. This meets the requirements of being beautiful, being able to change, and not violating the trademark law. At this time, the simplicity and recognizability of the trademark font are higher than the requirements of beauty.
2. From the great road to simplicity. Text logos have a great advantage over pure graphic logos, that is, text logos have shape, sound, and meaning at the same time. Shape is used to sense the eyes, sound is used to sense the ears, and meaning is used to sense the heart. In addition, during the trademark registration process, graphic searches are relatively difficult, and the registration success rate is lower compared to text. Many designers regard word marks as a "shortcut" to trademark registration. Modern excellent design pays more attention to the comprehensive expression of human aesthetics and is more symbolic. Symbolization requires logo design to be highly identifiable and easily attract the attention, understanding, and memory of the public and consumers.
At the same time, it is also more flexible in use: it can be split or combined with graphics, which avoids registration risks to a certain extent.
3. Copyright issues involving fonts used in trademarks.
In order to prevent the applicant from being infringed upon the use of trademark fonts after gaining certain influence in the future, it is a way to register a trademark by designing the trademark or using recognized free fonts (Hei, Song, Song and Kai). Very good approach.
Conclusion:
When registering a trademark, if the applicant does not design the trademark accordingly and has no special requirements for fonts, it is recommended that the applicant choose recognized free fonts (Hei, Song, Imitation of Song Dynasty and regular script) declaration. 1. It is concise and easy to identify; 2. It can avoid unnecessary font infringement issues. As for the aesthetic requirements of the trademark, it may be realized later through packaging decoration and product name font design.
What font is used for the trademark?
Chinese and Pinyin belong to the same font: Founder Zhongqian font
What font is used for the registered trademark symbol R
Helvetica or Song font are acceptable
Do I need to determine the font when applying for a registered trademark?
Is that possible? This is a question often asked by trademark applicants. The following is a simple answer
When applying for trademark registration, we need to determine a font to report to the bureau. Which font to use is based on the requirements of the trademark applicant. If there are no special requirements , generally reported in italics. Then the applicant asked, I declared in italics, if others can use other fonts. What I want to say here is that trademarks protect words, not
a single font. No matter what font is used for declaration, others cannot use other fonts of the trademark. But
It’s the other way around. If we declare it in regular script, when it’s actually used, in principle it must be consistent with the declared font. (But
In actual use, it is also very common to declare font A and actually use font B). It is suggested here that trademark applicants
when registering a trademark, the determined font is the actual font used, so that the above problems will not exist.
After a trademark is registered, can the font be changed at will?
The font that is registered should be used. This is a principle that has always been adhered to in trademark management. However, in trademark management, for minor changes (such as: registered in handwriting, but in use in printed font; registered in italics, in use in bold), the exclusive right to trademark can generally be maintained; however, trademark registration It is better to re-register the font form used.
Article 37 of the "Trademark Law" stipulates: "The exclusive right of a registered trademark is limited to the trademark approved for registration and the goods approved for use." Therefore, after a word is registered as a trademark, if the registered trademark If the registered trademark is a simplified Chinese character but the traditional Chinese character is actually used; or if the registered trademark is a traditional Chinese character but the simplified Chinese character is actually used, it shall be deemed to have changed the text, graphics or combination of the registered trademark on its own initiative, and may be changed in accordance with Article 30 of the Trademark Law. prescribed processing.
Some people believe that registered printed characters, especially alphabetic characters, can be expressed in writing during use. Such font changes in alphabetical forms are not only allowed, but also given a multi-faceted protection. That is to say, the printed characters are considered to be registered, and any characters used without authorization by others that are the same as the printed characters will be punished.
What are the regulations on fonts, colors, and graphics in registered trademarks?
Shenzhen Luhao Intellectual Property is here to answer your questions. There are the following requirements for trademark images:
The trademark image should be clear and easy to paste. It should be printed on smooth and durable paper or replaced with a photo. The length and width should be no more than 10 cm and no less than 5 cm. For the black and white draft required for color combination trademarks and trademarks with designated colors, separate plates should be made to produce a clear black and white pattern, and the original pattern cannot be simply copied.
If you apply for trademark registration with a three-dimensional mark, you must submit a drawing that can determine the three-dimensional shape. The submitted trademark drawing should include at least three-sided views.
When applying for trademark registration as a sound mark, the sound applied for use as a trademark should be described in five-line notation or simplified musical notation and attached with a text explanation; if it cannot be described in five-line musical notation or simplified musical notation, it should be described in words; trademark description Should be consistent with the sound sample.
What should you pay attention to when applying for a color combination trademark?
"Color combination trademark" refers to a trademark composed of two or more colors, and its constituent elements are colors. If you apply for trademark registration with a color combination, you should select "Application for trademark registration with a color combination" in the "Trademark Application Statement" column of the application form, and submit a text description in the "Trademark Description" column, indicate the color code, and explain the use of the trademark. Way.
What font should be used to register a Chinese trademark? After I register, can others register using other fonts?
After you register, others cannot register the same or similar trademark on the same products or services. According to the provisions of the Trademark Law, if you use a registered mark, you can only use the font on your registration certificate. Only if it is exactly the same can you use an R. . As long as others apply for the same or similar trademark, it will not work regardless of the font.
What font should be used for registered trademarks in Chinese characters?
Generally, enterprises and companies find fonts for registered trademarks to be specially designed by experienced individuals or advertising design companies through PS or CDR software. Some very rare fonts use computer fonts.
What font is good for trademark registration?
The Trademark Law stipulates that when a trademark is registered and used, you must not change the trademark, but in actual use, changing the font is not allowed. No accountability! Just note whatever you think is more eye-catching and easier for people to remember!
Please feel free to contact us if you need anything! Or leave your contact information!