Due to the "unique secret recipe" and the unique sales method of "Bangbang Chicken", the stall business is very prosperous. Although it is very hard to work from early to late, Li Liangfeng is full of confidence in the future. As the business progresses, the stalls limit the better development of the business in terms of hygiene, safety and image. At this time, Li Liangfeng came up with the idea of ??opening a store. In 1995, he and his partners opened the first street-facing store on Chengdu South Street, named "Liao Ji Bangbang Chicken", and a cooked food operation model that led the development of the industry was born!

In the store operation, in order to attract customers, live performances are performed: one person holds a knife and another person holds a stick, knocking and cutting the chicken in tacit cooperation. The wooden stick hits the back of the knife, and the sound changes with the intensity of the force, with ups and downs. The words form a rhythm, giving people the feeling of listening to music, unique and delicious, with a unique style! Guests from near and far come here out of curiosity and are attracted by word of mouth. Tea Shop is here, Yulin is here, Jianshe Road is here... The daily turnover of more than 3,000 yuan makes the business very popular. But gradually, customers began to suggest opening stores nearby due to the inconvenience due to the long distance. From this, Li Liangfeng realized that a business opportunity was coming! As a result, the Hongxing Road Store, Xinnan Store, Baihua Store, and Jinhe Store were opened successively... As the delicious food of Liao Ji spread, Li Liangfeng, a successful entrepreneur, discovered that although the store decorations were consistent, each store had different preparations due to different personnel. The taste is inconsistent; at the same time, the specialty products in the store are limited and cannot meet the different needs of consumers. This will inevitably lead to the loss of customers and make it difficult to form a stable customer base. After careful consideration, Mr. Li Liangfeng made a strategic decision based on a comprehensive summary of his experience in opening the "Liao Ji Bangbang Chicken" store: he scientifically decomposed the "self-produced and self-sold model" and realized various aspects of production and sales. The standardization of links technically ensures the consistent taste and stable quality of dishes, strengthens the development of new products, strengthens the legal protection of intellectual property rights, and focuses on improving the existing "self-produced and self-sold model" into a cooked food supermarket model with diversified product sources. , the original production base operates independently as a supplier of the "Liao Ji Bangbang Chicken" store, and participates in market competition with other suppliers of the "Liao Ji Bangbang Chicken" store. Due to the clear strategic decision-making, the "Liao Ji Bang Bang Chicken" store has diversified product sources. Here, consumers can not only taste the traditional dishes of the "Liao Ji Bang Bang Chicken" store, but also taste other specialties. Dishes, thus meeting the consumption needs of consumers. A cooked food supermarket model with Chinese characteristics that provides consumers with "safe, nutritious, green and convenient" dishes is clearly displayed in front of people.

With the maturity of the new model of the "Liao Ji Bangbang Chicken" store, Mr. Li Liangfeng applied for the "Liao Ji" and "Liao Ji Bangbang Chicken" trademarks to the National Trademark Office in Class 35 to strengthen protection of intellectual property rights. In 2004, Chengdu Liaoji Investment Consulting Co., Ltd. (hereinafter referred to as the company) was established, which kicked off the prelude of "sharing delicious food and enjoying wealth". The company has inherited the successful experience of its founder, Mr. Li Liangfeng, in operating the "Liao Ji Bangbang Chicken" store for more than ten years, and is committed to promoting the Liao Ji brand culture. Its mature business model and unique advantages in the industry have attracted many entrepreneurial investors. Gradually, company-planned delicatessens have sprung up in Beijing, Shanghai, Zhengzhou, Wuhan, Lanzhou, Lhasa...

At this time, Mr. Li Liangfeng was very emotional: the road to starting a business and becoming rich is difficult, and you will face too many setbacks and challenges in business! Entrepreneurs should be full of confidence, and the company is even more confident. With the goal of "spreading food culture, sharing delicious food, and enjoying wealth", we will work hard and create brilliance! By 2008, more than 200 delicatessens had been opened across the country planned and guided by the company, allowing many entrepreneurial investors to realize their dreams of creating wealth.

2008—an extraordinary year: The 5.12 Wenchuan Earthquake, boundless love, shook the heart. Mr. Li Liangfeng, the company’s chairman, led employees to donate money and materials, express condolences to the victims, and assist students; on August 8, the Beijing Olympics, trees National prestige, strong confidence, and China's bright future; in October, Mr. Li Liangfeng was invited by China Foundation for Poverty Alleviation's "China Fortune" magazine to represent the Sichuan cooked food industry in the "2008 People's Livelihood Pioneer Forum" and the "International Poverty Eradication Charity Gala"; in just half a year, the soul Mr. Li Liangfeng feels that the journey has been a long one. At the same time, he is deeply aware of the responsibilities on his shoulders and fully realizes that only if an enterprise has the courage to assume social responsibilities, create greater value and make greater contributions to people's lives and social development, can it be a company. Only mature enterprises will be recognized and appreciated by society! Therefore, the company regards "paying attention to people's livelihood and leading wealth creation" as its development policy, which marks the company's maturity!