Hongqi brand leads the brand upward with the trend of "industrial transformation"
At present, the automobile industry is undergoing profound changes and subversive changes. Key technologies such as new energy, digitalization and artificial intelligence have accelerated the transformation and upgrading of the automobile industry, and new consumption has also brought new consumption concepts and models. On the first day of the auto show, Xu Liuping, Chairman of China FAW, shared a series of innovative and forward-looking products and technologies for us, which released the deep thinking of Hongqi brand on the future. ?
At the industrial level, China FAW is making every effort to build a smart green city car ecosystem in the future-ECOLIN 5, with the new energy smart car industry chain as the core chain, and integrating five chains: new consumption chain, smart green transportation chain, smart energy chain and new infrastructure chain. .
At the product level, the new Hongqi brand has brought three brand-new vehicle products and two top products that are officially accepted for booking. The three vehicle products are the world's first high-end pure electric vehicle E-QM5 tailored for "wonderful travel", EV-Concept that inherits the design concept of "Shangzhiyi" and the highly recognizable red flag gene, and L-Concept that newly interprets the ultimate design concept and excellent technical spirit of L series and pushes the brand to a new height.
The new Hongqi supercar S9 adopts the world's first V8T engine and three-motor hybrid technology. The total power of the system exceeds 1400 horsepower, the acceleration of 100 kilometers is less than 2 seconds, and the top speed exceeds 400 kilometers per hour. The brand-new Hongqi supercar S9 officially accepted the global booking, with the first batch of 99 cars limited, and will be officially delivered in the second quarter of 2022.
At the same time, the customized version of the new Red Flag H9+ Magnolia theme was officially opened for booking. At the auto show, the signing ceremony of the brand-new Red Flag H9+ Supreme Custom Car Purchase was held at the Red Flag booth, with the participation of the famous performance artist Mr. Tang Guoqiang and the leaders of FAW Group, and the first batch of 65,438+000 brand-new Red Flag H9+ Supreme Custom Car Purchase was officially completed.
The first batch 100 customized products of the new red flag h9+ Supreme were harvested on 202 1, and orders for 2022 are now accepted. Red Flag Experience Center, Red Flag official website and Red Flag Zhilian APP can all accept online booking, with a limited number of 300 units.
On the technical level, Xu Liuping, Chairman of China FAW, also shared the latest advanced technologies developed by Hongqi brand, including the newly developed hydrogen engine of Hongqi, the newly developed next-generation advanced electric and intelligent vehicle platform-HEI 2.0, the electronic and electrical architecture technology of 300 kW high-power electric drive system created by Hongqi, and the brand-new Hongqi Smile Interactive Experience Platform-"Hongqi 2.0". ?
Hongqi brand empowers "marketing change" to create a new sales volume.
From the advanced planning of products to the innovation of marketing model, and then to the guidance of technology, the dream of Hongqi brand becoming a world-class enterprise is gradually realized. Behind every step of growth and development, in addition to a complete product layout, it is supported by more forward-looking vision and innovative thinking in marketing. Since 20 18 brand-new Hongqi brand strategy was released, Hongqi brand has realized the story of China automobile industry with a 42-fold increase in three years. Behind this series of "flags" is a series of effective "combination boxing" played by Hongqi in terms of strategy, products and marketing. Hongqi pioneered the experiential marketing model of "wisdom six in one", and comprehensively empowered users' experience scenes, experience channels and experience contents to further enhance users' experience perception. ?
On April 13, the high-end circle IP "Red Flag House" created by Hongqi brand was officially launched. Nearly 40 red flag owners from all over the country walked into the red flag and returned to their car "hometown". The activity strengthened the exclusive sense of honor and honor of Hongqi users, opened up a new volume of high-quality reputation of Hongqi, and set a new benchmark for the operation of high-end brand circles. On April 17, the "202 1 Shanghai Red Flag Nighttalk" created by Hongqi brand, which integrates the Bund light show and high-end circle tasting activities, was staged in Shanghai. At the same time, through the linkage between Hongqi H9 and Hongqi E-HS9, taking Shanghai as the breakthrough point, we will build a communication platform between Hongqi and industry guests, so that national quality can enter the travel life of high-end consumers.
On April 18, China Red Tour with the theme of "New Red Flag, New Journey, New Contribution" was officially launched in Shanghai. Hongqi brand participated from top to bottom, and invited party media, Hongqi owners, classic car lovers and revolutionary family members. We should cherish the revolutionary spirit, pay tribute to reform and development, and feel the initial heart of the brand. From the owners of Hongqi to the insiders and then to the media, the recent intensive activities of Hongqi opened the prelude to its precise marketing, and also showed the luxurious image of Hongqi to more people. ?
This year, the main work of Hongqi will also focus on key areas, from a national chess game to a regional network, focusing on key areas for different cities, deepening and accurately detonating the market with the ultimate product strength, thus establishing the core competitive advantage of Hongqi brand in different cities and realizing a single breakthrough in the regional market. In March of this year, Hongqi brand took Hongqi H9 and Hongqi E-HS9 as the key experience models, and carried out linkage in Wuhan, Chengdu, Beijing, Shanghai and Guangzhou. Through comprehensive and in-depth static tasting and dynamic experience, we fully experienced the ultimate charm of the red flag "Double 9" and achieved good results. In addition, through the "biweekly theme, weekly activities" to create the ultimate service experience, from the previous massive exposure operation to the refined operation for the target user circle, Hongqi brand truly integrates into the user community and perceives the real needs of users.
These measures not only provide strong support for the continued popularity of Hongqi brand sales, but also form a good reputation among the huge user groups, making marketing a booster for brand and market sales. This year 1 quarter, Hongqi brand submitted its papers with excellent results of "exceeding full marks", and its sales volume exceeded 70,000 units, up 180% year-on-year. On the basis of an 88% year-on-year increase in the first quarter of last year, Hongqi brand once again achieved a cascade jump in sales.
Hongqi brand strives for luxury car market with "product change"
In the past three years, Hongqi brand has been ahead of the times, and its product matrix is improving day by day. Since the listing last year, Hongqi H9 and E-HS9, as the flagship models of Hongqi brand, have seen their sales increasing and their reputation exploding, which is the first work to break the pattern of luxury car market. Different from foreign luxury brands, Hongqi brand has its own understanding of luxury. The luxury interpreted by Hongqi brand is the combination of China traditional culture and modern science and technology, creating a harmonious society.
Hongqi E-HS9, a fully intelligent pure electric SUV, not only shows the latest technological achievements of Hongqi in the fields of electrification and intelligent networking, but also reflects the unique aesthetic point of Hongqi brand. Based on China's aesthetics, the design expressed by modern art has made the unique style of Red Flag. The details such as the "artistic conception of mountains and rivers" on the speaker mask and the "radiant" on the knob texture all condense the unique artistic beauty of the interior space, which makes the whole design present a harmonious five senses. ?
Red Flag H9 is a brand-new "five new red flags, Jiuding's masterpiece" created by the new red flag team by using global resources and integrating the latest forward-looking technology. With new benchmark, new design, new experience, new technology and new safety, it has laid the soul of the new era and new red flag design, and with nine top technologies, it has dedicated customers' exclusive pleasure experience and enjoyed the ultimate driving pleasure, setting a new benchmark for C+ class cars in contemporary China automobile industry.
202 1, Hongqi brand has entered the first camp of high-end luxury brands in China automobile market. The forward red flag is laying a solid example for national brands with its own performance and achievements. The red flag of the future is the horizontal knife immediately. It will shoulder the historical responsibility, live up to the entrustment of the leaders, and aspire to build a powerful automobile country.