KFC "Kota Duck" exploded and its trademark was registered. Kaixinbao shows that the trademark "Kota Duck" has been registered by many companies. The first application was made in 2002, and more than 20 related trademarks were successfully registered. KFC "Kota Duck" exploded and its trademark was registered.
KFC's "Kota Duck" is on fire, and its trademark is registered 1. Recently, Kota Duck is on fire!
As one of the representative roles of well-known IP Poké mon, Kota Duck Music Box has rapidly fermented through the Internet, becoming another "new favorite" sought after by young consumers after Ling nabil and Bingdundun.
"One duck is hard to find" is speculating at a high price on the second-hand platform.
Others put up a sign that said "Daichi".
According to Zhongxin Jingwei, Mr. Du, who lives in Baoan District, Shenzhen, said that on the first morning of the Children's Day package, he went to almost every KFC store near his home and got the answer that "Kodak duck is out of stock". "I went to KFC twice on 2 1 and 22, and all I saw were the leftovers of other toys, and the ducks were long gone."
On May 23, Ms. Chen went to the KFC store in Jinhua, Zhejiang, and learned that Kota Duck was out of stock, and the next replenishment time was unknown. "The clerk said that he didn't know when it would be available. It was limited to 10, and it was sold at 9: 30 in the morning. As soon as I saw the ducks out of reach, I left directly. "
Searching for "Kota Duck" on social platforms shows that netizens are divided into two categories: those who want Kota Duck and those who get Kota Duck to show off. Among them, some bloggers uploaded a number of videos of ducks dancing together, which were suspected by netizens to be maliciously snapped up and suspected to be "yellow cattle". "How can you buy so much? This is a June 1 gift for everyone, not for you alone! " "How about stocking here?"
In order to get toys, it is not uncommon to buy multiple children's packages online. On the second-hand trading platform, sales links of KFC Baokemeng toys, especially Kodak duck toys, abound. The price of Kota Duck ranges from 100 yuan to 500 yuan, and some sellers have released some stock photos of Kota Duck. In 500 yuan, the price of toys in only one package is already more than seven times that of the package itself (calculated by 69 yuan).
Screenshot source: Free Fish app
In addition, some people put up a sign of "meal replacement" on the Internet, that is, the buyer pays for the set meal, the seller eats the food in the set meal and mails the toys. Some people say that "the heat is mine, and the toys are yours", while others bluntly say that "it is gluttony". The price of some alternative foods is already higher than that of the packaging itself.
Nintendo's application for Koda Duck trademark has been approved.
It has been squatted by many companies.
The fire Koda Duck is a children's day Baokemeng joint package launched by KFC, and the music box is a gift toy of the package. According to the KFC APP, there are four kinds of Bao Meng toy packages for Children's Day * * *, the prices are 69 yuan, 109 yuan, 73 yuan, 1 15 yuan, and each kind can be given a toy at random. Because the package is limited and the toy styles are given away at random, Kodak Duck Music Box is just one of them, so there is a certain threshold for obtaining it.
According to the World Wide Web report, it is reported that Koda Duck is a character in the animation Bao Mengke. The TV animation Bao is adapted from Bao series games. Now, Nintendo's application for Koda Duck trademark has been approved.
Screenshot Source: happy treasure
Qixinbao shows that the trademark "Keda Duck" has been registered by many companies. It was first applied in 2002. Applicants include Nintendo Co., Ltd., Wuhan Anxinkai Trading Co., Ltd. and Wanhe Tiancheng Network Technology Co., Ltd.. Among them, more than 20 related trademarks have been successfully registered, and the international classification includes advertising sales, catering and accommodation, lighting and air conditioning, etc.
According to the data, Baokemeng is a series of games developed by Game Freak and Biology Co., Ltd. and released by Nintendo. It is a part of Baokemeng series of media works. The original work is 1996 Game Boy role-playing game released in Japan.
The Pockmarked Dream series runs through Nintendo's handhelds for generations. Series games are usually sold in pairs (there are differences), and the replica version often appears several years after the first version of the game is released. The main series of games consists of role-playing games, while the sub-series of games includes other types, such as action role-playing games, puzzle games, electronic pets and so on. Baokemeng series is the second best-selling video game series in the world, second only to Nintendo's Mario series.
It is not advisable to buy second-hand goods at a high price and ask others to eat them instead.
According to the Beijing News, in order to understand why consumers like Kodak Duck Music Box, "Cute" and "Stay Cute" have become the key words of many consumers' feedback besides their love for Baokemeng IP.
However, in the eyes of the industry, the strategy of winning by relying on image IP is often difficult to copy and needs content to support it. "Don't need the IP of the story carrier, such as Kumamon and Molly of POP MART. This directly presented and successful image IP is the ultimate in design creativity, which is difficult for ordinary creative people to do. " Chen Shaofeng, director of the Academic Committee of Peking University Cultural Industry Research Institute, said, "Therefore, enterprises should not only make their own IP, but also have a kind of accumulation between contents. After these contents accumulate to form IP, they will become their own' firewall'.
It is worth noting that, according to Zhongxin Jingwei, in early 2022, KFC presented POP MART's co-branded toy "Dimoo" in the packaging, which led consumers to spend money to find "alternative food" and was criticized by China Consumers Association.
Screenshot source: China Consumers Association website
Less than half a year later, KFC's joint IP toys once again triggered a craze. Although there is no "hidden money", the phenomenon of selling and frying toys caused by it is exactly the same as at the beginning of the year.
Jiang Han, a senior researcher at Pangu Think Tank, said, "The co-branded toys similar to the current Koda Duck, although they also have the function of social currency, are essentially the products of corporate marketing activities. Consumers should be rational and deeply understand whether they need such products. If you are interested and can just buy it, then it is understandable to participate in the purchase; If you need to buy second-hand goods at a high price, it doesn't make much sense to spend money on people. "
KFC "Kota Duck" exploded and its trademark was registered. As a fried chicken restaurant, KFC's "duck" is even more popular than chicken. ...
The duck here refers to the Kodak duck in the "Baokemeng" IP. In the Children's Day package released by KFC on May 2 1 day, a Koda duck music box toy was also included, which quickly became popular because of its cute expression and magical dance.
After the hot search list was screened, Koda duck toys also appeared on the second-hand platform, and the most exaggerated price was actually 1000 yuan.
You know, in KFC's designated package, 69 yuan (talking about 59 yuan) can get a Koda duck, which is very valuable.
Netizens have lamented that Kota Duck has become another "new favorite" sought after by young consumers after Lingnabel and Bingdundun.
In addition, some people put up a sign of "meal replacement" on the Internet, that is, the buyer pays for the set meal, the seller eats the food in the set meal and mails the toys.
Some people ridiculed this as "the heat belongs to me and the toys belong to you", while others bluntly said "it is greed". The price of some substitutes is also higher than the price of the packaging itself.
For the above phenomenon, some insiders have expressed their views that this is KFC's cross-circle marketing, but consumers should do what they can and consume rationally.
KFC's "Kota Duck" became popular and its trademark was registered. After asking around, Shanghai consumer Xiao Li finally found a friend in Zhejiang and helped her buy a Kodak duck music box. Although she didn't know when she would get it, she was finally relieved after hearing the news from her friends.
There are many consumers like Xiao Li. In the past weekend, many people's circle of friends was screened by the "magic" Kodak duck music box. It turns out that KFC recently launched the Children's Day Baokemeng joint package, which is a gift toy of the package.
According to the KFC APP, there are four kinds of Bao Meng toy packages for Children's Day * * *, the prices are 69 yuan, 109 yuan, 73 yuan, 1 15 yuan, and each kind can be given a toy at random. Because the package is limited and the toy styles are given away at random, Kodak Duck Music Box is just one of them, so there is a certain threshold for obtaining it.
Figure/KFC WeChat official account screenshot
As one of the representative roles of the well-known IP Poké mon, the Kota Duck Music Box has rapidly fermented through the Internet, becoming another "new favorite" sought after by young consumers after Spirit Naber and Ice Shield.
As of the evening of May 22, the Beijing News Shell Finance reporter saw on the KFC APP that many KFC stores in Beijing did not have related package products. After asking KFC customer service, I learned that the reason why the package was not put on the shelves may be that the package was sold out on the same day. At 8 o'clock on May 23, the reporter saw on the KFC APP that the related packages of nearby KFC stores could still be booked, but before the press release, all the related packages were sold out.
Figure/idle fish App screenshot
At present, on the second-hand platform, a large number of consumers buy Kodak duck, and at the same time, many "scalpers" sell it at high prices, and the price even exceeds 100 yuan. Beijing News Shell Finance reporter randomly asked some sellers and was told that the price of gifts had risen to 159 yuan. After complaining about the high price, a seller told reporters: "We have a lot of goods in hand and will continue to raise prices." As of press time, the number of people who consulted the seller to hang Koda duck music box is close to 1200.
The Kota Duck Music Box, originally a Children's Day gift package, attracted a large number of young consumers, not children. The popularity of the Kota Duck music box is another "out of the circle" after the combination of IP and tide play. So, what kind of IP do young consumers like?
According to the research results of the National Survey and Big Data Research Center of China Academy of Social Sciences, designer's original IP, film and television works IP and animation image IP are the top three IP popularity of domestic trend toys. Among them, the designer's original IP scored the highest, accounting for 80.76%, and the original IP became the core competitiveness of Wan Chao enterprises.
However, Yi Guan pointed out that the excellent IP that appeared in China in recent years still needs time to precipitate, and the ability to continuously introduce high-quality content needs to be strengthened. The market pays more attention to immediate realization and lacks long-term brewing. On the other hand, there are many and scattered IP elements, but the number of IPS that highlight domestic contemporary culture and spirit is small, and the story content and plot need to be improved.
When consuming, product appearance becomes the most important concern. According to Insight Analysis of China Collection Toys Industry in 20021Year released by Analysys, when consumers buy fashionable toys, 57.44% of the decision-making factors are product design. When the reporter learned why consumers love Kota Duck Music Box, in addition to their love for Bao IP, "cute" and "stay cute" became the key words of many consumers' feedback.
When it comes to local trendy play enterprises that attract consumers through product design, POP MART is one of the representatives. At present, the IP of POP MART is jointly created by cooperative artists, mature IP providers and internal design teams, and the number of artists and IP library are still expanding. By June 2020, POP MART had 12 IPs, and in 2026, it had 5438+0, and its own IP revenue was 2.587 billion yuan, accounting for 57.6% of the total revenue, compared with 39% in the previous year. In the first quarter of this year, the overall revenue of POP MART increased by 65%-70% year-on-year.