I. Introduction of Yifu Tea:

Yifu mainly sells Anxi Tieguanyin. Tieguanyin belongs to oolong tea, which is one of the top ten famous teas in China. It is between green tea and black tea and belongs to semi-fermented tea. It is one of the seven major teas in China, including green tea, black tea, green tea (oolong tea), white tea, yellow tea, black tea and scented tea. Tieguanyin is not only fragrant and mellow, but also a natural and delicious drink, and its health care function is also outstanding in tea. Modern medical research shows that Tieguanyin not only has the health care function of ordinary tea, but also has the functions of anti-aging, anti-cancer, anti-arteriosclerosis, diabetes prevention and treatment, weight loss and bodybuilding, prevention and treatment of dental caries, clearing away heat and reducing fire, and relieving hangover from enemy smoke. Tieguanyin was introduced from Anxi County, Fujian Province in the eighth year of the Republic of China for trial planting, which was divided into two types: "Tieguanyin with red heart" and "Tieguanyin with green heart". The main producing area was in Wenshan stage, with thick branches, loose leaves, few buds and thick leaves, and low yield. However, the quality of the packaged tea was high, and the production period was later than that of Qingxin Oolong. It is slightly arboreal, with oval leaves, thick leaves and much flesh. The leaves are flat and spread, which is suitable for seed production of Tieguanyin tea. At present, there are four major producing areas of oolong tea in China, namely southern Fujian, northern Fujian, Guangdong and Taiwan Province. Fujian has the longest production history, the largest output and the best quality, especially Anxi Tieguanyin and Wuyi Rock Tea.

2. Description of the store:

Yifu Tea specializes in producing Anxi Tieguanyin and baking Luzhou-flavor Tieguanyin. The store is directly operated by Anxi Yifu Tea Factory, and has its own alpine original ecological tea garden, which has been well received by many buyers. There are many physical branches all over the country, which have been specializing in the production of authentic Anxi Tieguanyin, focusing on the production of authentic Anxi Tieguanyin. They have won honorary titles such as the selected unit of assured food of the Ministry of Agriculture, the provincial famous tea of the Fujian Famous Tea Review Committee, and the 25 Shennong Cup International Tea King Silver Award.

Third, the current situation and suggestions of the store:

1. Judging from the goods recently sold, the main price of tea sold in this store is mainly below 3 yuan, and it has been well received, so I think this store should enrich more kinds of tea at this price and high-quality tea. Quality and price are two main concerns of consumers, so we should start from these two aspects to make tea well.

2. judging from the goods sold, some of them are taken as gifts, so there is great potential for tea to be packaged, and tea with exquisite packaging is more suitable as gifts. In the design, we should try our best to integrate advertising, art appreciation and gift equipment, so that the packaging not only has a good quality guarantee function, but also can promote tea and transmit commercial information. Brands and labels have beautiful words, prominent trademarks, and appropriate glyphs, symbols and patterns, so that consumers can have a good and profound impression at a glance. The content conforms to the general standard of food labeling, and the name of the product is indicated. Quality grade, net weight, unit price, factory unit and address, production date, storage period and drinking method. If it is exported, the text and pattern of its outer packaging should fully consider the cultural traditions, religious beliefs, economic development level, lifestyle and many other factors of the sales target, and the color should also be determined according to the needs of consumers in different regions and national habits.

3. Because people of different ages have different habits and ways to taste tea, the tea they need may be different, so we can produce some different teas according to different ages to meet the needs of consumers and give them more choices.

4. Tea is always inseparable from tea sets. This store can unite with some online shop vendors who sell tea sets with high praise and popularity to form a group. This is conducive to the store's publicity and sales, forming a complete set of services.

5. The tea displayed on the home page should be as hot as possible, which is more conducive to attracting consumers. Add new goods at any time, so that people can see them, and they won't feel that they are always those.

6. Want Want is always online, which is convenient for buyers to contact you.