The food industry has always been a popular category on Tmall, and many merchants are more determined to enter Tmall when they see brands such as Three Squirrels and Bestore that have become popular in a short period of time. Other well-known platforms,
What are the conditions for entering Tmall stores in the food category?
1: If you operate the food category
Qualifications required for flagship store
A. The merchant is a manufacturer:
1: Copy of the "Food Production License" held by the merchant
2: Copy of the "Food Hygiene License" held by the merchant (if the above two certificates have been merged into one certificate in the region where the merchant is located, only need to provide "Food Production License")
B. The merchant is not a manufacturer (the brand is produced by others):
1: A copy of the "Food Distribution License" held by the merchant
2: A copy of the "Food Production License" held by the food manufacturer
3: A copy of the "Food Hygiene License" held by the food manufacturer (if the business is located in the area The above two certificates have been merged into one certificate, and you only need to provide the "Food Production License")
4: Provide a copy of the "Entrusted Processing Agreement" between the brand owner and the manufacturer and the Quality Supervision Bureau (or Food and Drug Administration Bureau) A copy of the "Entrusted Processing Registration Form" issued by the Food and Drug Administration
Qualifications required for specialty stores
1: A copy of the "Food Circulation License" held by the merchant;
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2: A copy of the "Food Production License" held by the food manufacturer;
3: A copy of the "Food Hygiene License" held by the food manufacturer (if the business is located in the area The above two certificates have been merged into one certificate, and only the "Food Production License" needs to be provided);
4: If the brand owner is not a manufacturer, the "Entrusted Processing Agreement" between the brand owner and the manufacturer needs to be provided Copy and copy of the "Entrusted Processing Registration Form" issued by the Quality Supervision Bureau (or Food and Drug Administration)
Qualifications required for specialty stores
1: "Food Circulation" held by the merchant Copy of the License;
2: Proof of purchase channel must provide a complete chain starting from the brand owner;
Two: If you operate imported food (flagship store, specialty store , specialized store)
1: Copy of the "Food Circulation License" held by the merchant;
2: Customs declaration form for imported goods from the People's Republic of China in the past six months Copy;
3: A copy of the entry-exit inspection and quarantine certificate or entry-exit inspection and quarantine health certificate of the goods within the past six months. Note:
(1) Imported food must provide customs declaration form and commodity entry-exit inspection and quarantine certificate or entry-exit inspection and quarantine health certificate for the same batch (contract number);
( 2) Imported food must provide a complete chain starting from the business unit or receiving unit on the customs declaration form, and at the same time provide the invoice of the store company's purchase from the upper-level dealer in the past three months.
If you operate imported food (flagship store, specialty store, specialty store), the following three major conditions are required:
1: A copy of the "Food Circulation License" held by the merchant
p>2: Copy of the customs declaration form for imported goods from the People's Republic of China within the past six months
3: Certificate of entry-exit inspection and quarantine of goods or entry-exit inspection and quarantine hygiene certificate within the past six months Copy of certificate
How much does it cost to open a Tmall store in the food category?
If you want to open a store on Tmall to sell various types of food, you need to pay a certain fee. Including deposit, if it is a specialty store or brand flagship store, those with R trademark need to pay 50,000 yuan, and those with TM trademark need to pay 100,000 yuan. If it is a specialty store, a store with an R trademark will need to pay 100,000 yuan, and a store with a TM trademark will need to pay 150,000 yuan. In addition, you also need to pay annual technical service fees and real-time deduction of service fees, etc.
Different types of food Tmall stores have different fees, which vary by about 50,000 yuan. As for what type of store to open, merchants need to decide on their own.
Different types of stores receive different levels of support from the Tmall platform, so merchants are advised to consider this carefully. In addition, just money is not enough, you also need to strictly abide by the conditions for opening a store. After all, food is very different from ordinary daily necessities. As long as one condition is not met, there is no way to successfully open a store. If the merchant cannot successfully enter the Tmall store, it can be directly transferred to the Tmall store. You only need to provide food of high quality and quantity, and everything else will be left to the Tmall store, so there is no need to worry.
Note
1: Imported food must provide customs declaration form and commodity entry-exit inspection and quarantine certificate or entry-exit inspection and quarantine health certificate for the same batch (contract number);
2: Imported food must provide a complete chain starting from the business unit or receiving unit on the customs declaration form, and also provide the invoices of the store opening company’s purchases from the upper-level dealer in the past three months.