Basic principles of brand design:

Simple, eye-catching, easy to remember

Psychologists found through a survey that people receive 83% of external information Through the eyes, 11% rely on hearing, 3.5% rely on touch, and the rest come from taste and smell. Therefore, in order to facilitate consumers' recognition and memory, the first principle of brand design is to be simple, eye-catching, and easy to remember, so that the brand can attract consumers' attention in an instant.

Distinctive personality and full of characteristics

Brand is the main symbol used to express the unique nature of a product and differentiate it from competitors' products. In order to enable consumers to quickly find their preferred brand among a wide variety of similar products, trademark design should pay attention to emphasizing personality, highlighting features, and displaying a unique style and image to clearly distinguish it from other similar products.

Novel and unique, implying attributes

Brand design should strive to be novel in conception and beautiful in appearance. It must have distinctive characteristics and be clearly different from competing brands, and it must also truly reflect the enterprise or characteristics of a product, implying its superior attributes.

Easy to pronounce and conducive to general use

Psychological research shows that it is difficult for people's attention to accommodate more than five elements at the same time. According to this principle, the design of the brand name should be short and easy to pronounce.

Comply with the law and respect customs

The trademark laws of various countries clearly stipulate that things that are not allowed to be registered as trademarks, such as national emblems, national flags and emblems, flags, abbreviations of international organizations, etc. Therefore, legal regulations must be strictly followed when designing a brand. In addition, consumers from different countries, ethnic groups, religions, and regions have different psychological habits, which are reflected in many taboos on brands. At the same time, special attention should be paid to the text and language used in the design, otherwise it will cause misunderstandings and affect sales.