Are you online? Fred Perry? On the official website, there is a separate channel about questionnaires, music sharing and sharing reasons of many underground cultural figures. Everyone has only one page. If printed, it is like writing down people's perceptions of different times and cultures on a piece of paper. Collecting them is a document from the study of global underground culture.
The Development Course of Fred Perry
Mod culture was very popular in 1 and 1960s. In order to fight against the white Tee jeans party led by Malone Brando and James Dean, Mod friends asked Fred Perry to produce Polo shirts in different colors, making Fred Perry the first brand to develop from sportswear to casual wear.
By the time Britain won the World Cup in 1966, football had become very popular, and Fred Perry's jersey was recognized by English football fans at that time, thinking that it was similar to many clubs' jerseys, such as Tottenham's white jersey and West Ham's red and blue jersey, which allowed Fred Perry's strength to continue.
2. In 1970s, Mod culture was still very hot. At that time, the actors in the film Quadrophenia, which paid tribute to the Mod culture, were all dressed in Fred Perry, and music celebrities such as the Who band and Paul Weller were all supporters of Fred Perry.