Can individuals register trademarks? 1. Does an individual have no company to register a trademark? At present, a simple natural person cannot register a trademark. A registered trademark requires a company license or an individual business license, and only one of them can be registered. Individual registered trademark rights belong to individuals, while company registered trademark rights belong to companies. At present, registered trademarks can only be registered by business license, which means that they must be registered in the name of the company, and industrial and commercial households can also register, but the trademarks registered by informal labor and employment organizations must be trademarks of the same business projects as the company, otherwise they will not be approved. Article 22 of the Trademark Law, an applicant for trademark registration shall fill in the category and name of the goods using the trademark in accordance with the prescribed commodity classification table and file an application for registration. An applicant for trademark registration may apply for the registration of the same trademark for many kinds of goods through one application. Applications for trademark registration and other relevant documents may be submitted in written form or in the form of data messages. 2. Can a company not register a trademark? What are the consequences? From the market point of view, the purpose of registering a company's trademark is to help the public identify the source of the goods produced, so as to avoid confusion with other identical or similar goods and ensure the continuous market transactions. As far as its enterprises are concerned, holding a registered trademark will greatly enhance the competitiveness of enterprises in the market, which is convenient for enterprises to expand their visibility and influence in future commodity sales and activity promotion. Moreover, well-known trademarks can be transformed from intangible assets into economic benefits and tangible assets through transfer or mortgage at a certain moment, and the benefits are huge. If a company does not have a trademark, it is legally allowed. But at the same time, enterprises will also bear all kinds of risks and consequences brought about by the absence of trademarks, such as trademark infringement. When an enterprise puts an iconic logo into the market with its products, in a sense, this logo is actually an unregistered trademark of the company it represents. Although it can also be used, it is easy to encounter trademark infringement and is not protected by China's trademark law. If it is discovered by competitors or bad institutions, it is very likely that the logo will be registered as a trademark first, and the users of the logo will be sued for trademark infringement in turn. In this way, enterprises will not only face legal disputes, but also lose the right to use signboards that have invested a lot of energy and money. Many enterprises that ignore the importance of intellectual property protection have tasted the bitter fruit it brings. As mentioned above, marks that are not registered as trademarks will not have any legal effect. That is to say, enterprises in any industry except this enterprise can use the unregistered trademark at will, resulting in an endless stream of counterfeit and shoddy products in the market, which will not only hit an enterprise's reputation in the public mind, but also make it lose its market competitiveness. The trademark of a well-known brand, such as "Apple" mobile phone, every time it publishes an advertisement that is not conducive to the sale of goods, it will cause a burst of crazy buying of mobile phones in the market, which is regarded as a symbol of nobility and rarity. All this can be said to be the effect caused by the brand trademark of the enterprise. Enterprises without trademarks will not be able to gain public trust and memory, nor will they be able to establish cognition and guide consumption in consumers' minds, which is extremely unfavorable to the sales and publicity of goods produced by enterprises in the market. There are many ways for enterprises to obtain trademark rights. In addition to buying on the trademark transfer platform, they can also design their own registration. Enterprises should also know more about the procedures and steps of trademark registration. As can be seen from the above, in recent years, it is impossible to register a trademark without a company. Registered trademarks must meet the requirements of the company's business license or individual business license, and both are indispensable. The relevant units also require this, so as to have a complete plan for trademark registration, which is beneficial to management. This move is beneficial to people.