An excellent company must have an excellent corporate culture, and excellent corporate culture will undoubtedly help shape a successful company. Excellent corporate culture is an important reason for Soy's rapid development. Since its establishment, Soy Company has been taking the profound philosophy of "Aesop's Fables" as its brand management philosophy, striving to make the Soy brand a well-known brand in the global home appliance industry; "Aesop is a fable, Soy creates a myth", "Dare to "Be the first for the world and be the world's Soy", Soy people have always taken this as their goal and strive to create one developing Soy myth after another.

Business Philosophy

With the spirit of "unity and progress, truth-seeking and innovation" and the business philosophy of "science and technology promoting new life" as the core, Soy's corporate culture highlights the "people-oriented, employee-oriented" The corporate cultural characteristics of "Beloved" emphasize that the company should not only provide high-quality products, but also serve the community, cultivate employees, pursue the mutual growth of the company and employees, and combine the central work of each period with the construction of corporate culture , generates strong charisma and attraction, which greatly promotes the development of enterprises. Non-stop thinking and non-stop creation drive a never-stop Soy. The years have passed and everything has changed. With the rapid development of science and technology, existing technologies, equipment, and methods will be replaced. However, what we are proud of is that we have an enterprising ambition, a culture of continuous innovation, and inexhaustible human resources.

Looking at corporate culture from the perspective of VI

Soy's logo is a deformed "OK", which means "good"; Soy's English trademark "SOYEA" is the English " The combination of "SO YEAH" means "so good" and expresses the Soy people's requirements for work and the pursuit of perfection as their ultimate goal.

With the goal of constantly pursuing perfection, the company has introduced advanced production technology and equipment, attracted talents, and created a new Huizhou merchant with "honesty, trustworthiness, high quality and efficiency" within a short period of time after entering the field of home appliance manufacturing. image. It is this simple style that runs through corporate and brand operations from beginning to end, forming Soy's unique market competitiveness and creating one Soy myth after another in the home appliance industry. The young Lu'an Soy has always insisted on establishing a modern enterprise system as the starting point, based on the strengthening and expansion of the enterprise, focusing on the expansion of the enterprise's production capacity and the construction of systems and processes, and has initially achieved the sustainability of the enterprise. With continuous development and brand upgrading, the brand awareness and product reputation continue to increase, and its position in the same industry has become increasingly prominent. Establishing a scientific outlook on development, advancing with the times, and pioneering and innovating are the unswerving pursuits of Suoyi people. It is believed that in the near future, Lu'an Soy Electrical Appliances will become the "super aircraft carrier" of the white home appliance industry in Anhui and even the whole country, and Soy will also become the most influential international brand in the home appliance industry in China and even the world.