Mixue Bingcheng has two trademarks because the company has carried out brand protection and layout. Specifically, Mixue Bingcheng has registered multiple trademarks with similar glyphs to Mixue Bingcheng to prevent others from registering them, thus conducive to protecting the brand image. In addition, Mixue Bingcheng also registered a defensive trademark, which means that the registered trademark will cover more goods or services, or it will register the pattern and text of its own trademark as a joint trademark to avoid the trademark being invalidated or withdrawn. 3. The impact on the original trademark, thereby ensuring the normal development of the enterprise.