At this point, Roewe's entire brand strategy has been fully displayed in front of people. The brand-new double-label strategy of lion label and R label has led to two completely independent product lines, namely fuel and pure electric. As another end point of Roewe's double standard strategy, the release of new LOGO, new design language and new product line of R standard marks the beginning of SAIC's new pure electric strategy. Design analysis of brand-new R standard and Roewe's brand-new "intelligence-gathering" design language.
New energy exclusive r? Signs; emblem
R mark is a brand-new brand image designed based on Roewe brand's new energy vision, and will become the exclusive symbol of high-end new energy vehicles. After the release of Roewe R standard and extreme intelligence design language, Roewe brand will officially have two family design languages: fuel vehicle and electric vehicle.
R mark is a brand-new brand image based on Roewe's brand-new energy design, which will become the exclusive symbol of high-end new energy vehicles. The new R-mark design is simple and atmospheric, which is a visual expression of the new design concept of Roewe Smart Appliances, and conveys the thinking of SAIC's own brand "technology inward, humanity outward" on the relationship between human nature and technology.
According to Shao Jingfeng, deputy chief designer and global design director of SAIC Technology Center, the design of the new R standard has experienced a "marathon" of 10 months. It consists of 16 design team, more than 300 designers and more than 500 design schemes, and is produced by top design institutions led by world-class masters from international design universities such as the Royal Academy of Art. Finally, after more than 20 reviews of SAIC passenger cars and 6 reviews of SAIC, the new R standard stands out.
Shao Jingfeng said that in the future, Roewe Fuel Edition will adhere to the latest digital rhythm design, while pure electric vehicles will adopt a brand-new intelligent electric design concept-intelligent design. After the launch of the R standard, it will be applied to the high-end new energy products of SAIC passenger cars, including the flagship Marvel Comics series, car er series, SUV series and other brand-new flagship concept cars Aurora (R-Aura? Concept), the first full-cabin interactive 5G car Roewe MARVEL-R, has confirmed that they will adopt the new LOGOR standard.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.