Characteristics of new media advertising - Patterns are an important "visual communication element" of print advertising, and color is superior to other elements in visual communication. Today, with the rapid development of electronic plate making and printing machinery, the advertising industry has sprung up. As semi-permanent flat outdoor advertising, the advertisement can be hung on the wall with the help of a certain carrier, and its safety performance needs to be improved. And the larger the area, the higher the investment cost. However, new media advertising can achieve the same effect using only a flat surface less than one square meter, and its investment cost is greatly reduced.

1. Large screen:

Many print advertising media are used for indoor or small-scale communication, and the format is small; while new media outdoor advertising displays advertising content in the form of walls. The illustrations and fonts are larger than other print advertisements, making them very eye-catching.

2． Longsightedness:

The function of new media outdoor advertising is to convey information to people outdoors and to people at a distance through the form of light. Advertising works have a strong long-distance effect, which can attract people's attention from a distance due to the fast pace, high efficiency and hurried coming and going of modern society.

3. Broad content:

In public transportation, transportation, safety, welfare, savings, insurance, taxation, etc.; in commercial products, enterprises, Tourism, services, etc.; it can play a wide role in culture, education, art, etc. within culture and education.

4. Compatibility:

There are many forms of display, with both text and color functions, from product trademarks, product names, physical photos, colors, corporate intentions to cultural and economic , customs, beliefs, and norms are all inclusive. Through conception and unique creativity, we firmly grasp the "ring" of inducing consumers' desire to purchase, and use the heterogeneity of visual communication to achieve the purpose of advertising.

5. Fixity and complexity:

No matter what form it adopts, new media outdoor advertising has its requirements to be fixed within a certain range and location. Since the basic structure of the display device is relatively simple, its single-piece reproduction cost is much lower than that of other outdoor advertisements. The lighting facilities that only serve as lighting at night occupy less than one square meter, which greatly reduces the cost.

There are many types of new media outdoor advertising, and there is currently no clear way to classify them. However, in terms of application scope, they are divided into movie and clothing advertisements (posters, light box paintings); alcohol advertisements (light box paintings, selling point display boards): bank and insurance advertisements (door headers, pillar-type light box paintings); electrical appliance advertisements (selling points) Display boards, floor-standing light boxes); advertising boards in subway stations, bus booths, etc.